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Atari’s Wireless Strategy Spans the Globe

Company Adds First Licensee in Asia-Pacific Region NEW YORK–Aug. 16, 2004–Capitalizing on the growing global interest in wireless content, Atari, Inc. (Nasdaq: ATAR) has been strategically assembling a network of licensees to deliver its vast catalogue to consumers worldwide. Over the course of the last two years, as wireless adoption of interactive entertainment has spread across Europe, Asia and recently into the U.S., Atari has begun to implement a wireless distribution strategy designed to create a new revenue stream from its extensive content library. To date, Atari has eight licensees in the wireless space covering dozens of titles for distribution around the world.

“Wireless distribution of interactive entertainment has explosive potential and the right content will light the fuse,” said Bruno Bonnell, Chairman and CEO of Atari, Inc. “For a business in its infancy, the projections are staggering, with estimates citing 4 billion handsets and wireless gaming revenues of nearly $2 billion in just two years.”

Mr. Bonnell continued, “Consumer reliance on mobile devices has skyrocketed and we’re seeing a marketplace where immediate access to all forms of news and entertainment is the expectation. Not only is there demand for classic gaming content like Asteroids and Centipede, but newer content like DRIV3R and Civilization III is also making its mark. Atari has the diverse catalogue to feed this demand and, through the network of licensees we’re assembling, we also now have the mechanisms to deliver it.”

Atari’s newest wireless licensee, Com2uS, marks the Company’s first mobile deal in the Asia-Pacific Region. Com2uS, the leading mobile entertainment provider in Korea, has extensive experience developing mobile gaming content with games currently available in more than 40 countries. Under the terms of the exclusive three-year licensing deal with Atari, Com2uS will create mobile phone games based on Sid Meier’s Civilization® III, the most recent installment of the Civilization® franchise, which has sold in excess of 7 million units to date. Com2uS plans to develop and publish Civilization III games for all main mobile devices on multiple platforms, including Java and BREW, through major carriers worldwide.

Com2uS joins several other companies with wireless expertise that have been tapped by Atari as licensees, including:

•Handmark (U.S.), the leading publisher of Palm OS(TM) software titles in retail distribution in the U.S., which has licensed, developed and launched Palm OS and pocket PC wireless versions of several properties that Atari licenses from Hasbro, Inc. (NYSE:HAS), including TRIVIAL PURSUIT, MONOPOLY, RISK and SCRABBLE, among others, for an array of platforms;

•iFone (U.K.), a global leader in wireless entertainment specializing in the development and publishing of entertainment content for current and future mobile devices, which has licensed more than 25 Atari games including video game classics (e.g., Asteroids® and Centipede®), Hasbro board game classics (e.g. CLUE and BATTLESHIP) and more recent video game releases (e.g., Alone In The Dark® and V-Rally(TM)), for various platforms;

•JAMDAT Mobile (U.S.), a global publisher of original entertainment for wireless platforms including mobile phones, PDAs and pocket PC devices, which has licensed, developed and launched wireless versions of several Atari-published games, including those based on YAHTZEE, SCRABBLE and NEVERWINTER NIGHTS, among others, for an array of platforms;

•Mforma (U.S.), a global publisher and distributor of wireless entertainment, which has licensed several titles including OPERATION and CONNECT FOUR, among other classic Hasbro properties, for an array of platforms;

•Nokia (Finland), the world leader in mobile communications, which has licensed the rights to develop Atari’s DRIV3R(TM) and Civilization®, for its N-Gage platform;

•Sorrent (U.S.), a leading creator and publisher of interactive games for wireless devices, which recently launched the J2ME and BREW versions of DRIV3R(TM), and plans to launch versions of Deer Hunter® and Baldur’s Gate(TM), among other Atari titles; and

•TKO Software (U.S.), a video game production company that develops properties for consoles, PCs and wireless handsets, which has licensed POOL OF RADIANCE, a DUNGEONS & DRAGONS title by Hasbro’s Wizards of the Coast division, to be developed for an array of platforms.

About Atari
New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company’s 1,000+ titles include hard-core, genre-defining games such as DRIV3R(TM), Enter the Matrix(TM), Neverwinter Nights(TM), Stuntman(TM), Test Drive®, Unreal® Tournament 2004, and Unreal® Championship; and mass-market and children’s games such as Backyard Sports(TM), Nickelodeon’s Blue’s Clues(TM) and Dora the Explorer(TM), Civilization®, Dragon Ball Z® and RollerCoaster Tycoon®. Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext 5257), the largest interactive games publisher in Europe. For more information, visit

(C) 2004 Atari, Inc. All rights reserved. All trademarks are the property of their respective owners.

Atari, Inc.
Nancy Bushkin, 212/726-4222
[email protected]

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Pierre Perrin-Monlouis
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