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Alcatel’s mobile solution used to launch Canada’s first Personalized Ring Back Tone service

New Orleans, March 14, 2005 – Alcatel (Paris: CGEP.PA and NYSE: ALA) today announced that Bell Mobility, a subsidiary of Bell Canada, is using Alcatel’s Personalized Ring Back Tone (PRBT) solution to deliver their new Caller Ring Tune service. With the Caller Ring Tune service, Bell Mobility customers can now replace their traditional ring tone with customized music, celebrity voices or sound effects. Following a series of recent acquisition, contract and deployment announcements, the Bell Mobility project further reinforces Alcatel’s growing presence in the North American mobile market.

For decades, the experience of placing a phone call has remained largely unchanged – pick up the receiver, listen for dial tone and wait for the classic ringing that signals the call connection. By enabling the customer receiving the call to personalize how they would like their callers to be greeted, new services like Bell Mobility’s Caller Ring Tune turn placing an ordinary phone call into a customizable user-centric experience.

Intuitive interfaces built into the Alcatel solution make it easy for subscribers to self-subscribe to the service and purchase or change their ring back tones at any time. Subscribers can also manage their profiles as well as allocate specific ring back tones to individual contacts or groups of callers. For example, one tone can be chosen for a family member, one for a colleague and another for a friend. Subscribers can even allocate special sounds to callers for important days such as birthdays or holidays. Alcatel is continuously adding new features to enhance the attractiveness of the PRBT service. End users experience will be soon enriched with video ring back tone.

“Alcatel’s Personalized Ring Back Tone solution gives Bell Mobility the ability to turn a routine process into an entertainment experience for their customers,” said Hubert de Pesquidoux, Chief Operation Officer of Alcatel North America. “By delivering new revenue-generating applications and services to the Canadian market, Bell Mobility and Alcatel are keeping Canada on the forefront of communications innovation.”

The new contract with Bell Mobility is another illustration of the business value of Alcatel’s PRBT solution, adding to Alcatel’s already strong PRBT footprint in Asia. Leveraging its unique expertise in complex and multi vendor network integration and adaptation, Alcatel is well positioned to help carriers determine the best implementation methods adapted to the specifics of their existing network capability. In addition, Alcatel provides reliable charging and billing solutions to support entertainment services including PRBT.

About Alcatel
Alcatel provides communications solutions to telecommunication carriers, Internet service providers and enterprises for delivery of voice, data and video applications to their customers or employees. Alcatel brings its leading position in fixed and mobile broadband networks, applications and services, to help its partners and customers build a user-centric broadband world. With sales of EURO 12.3 billion in 2004, Alcatel operates in more than 130 countries.

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Pierre Perrin-Monlouis
Pierre Perrin-Monlouis
Fondateur de Rente et Patrimoine (cabinet de gestion de patrimoine), Pierre Perrin-Monlouis est un analyste et trader pour compte propre. Il vous fait profiter de son expérience en trading grâce à ses analyses financières et décrypte pour vous les actualités des marchés. Son approche globale des marchés combine à la fois l'analyse technique et l'analyse fondamentale sur l'ensemble des marchés : crypto, forex, actions et matières premières.
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