EduBourseActualitésNokia and Wallpaper* Collaborate to Create Style-Centric Mobile Site

Nokia and Wallpaper* Collaborate to Create Style-Centric Mobile Site

Wallpaper* to go… offers Nokia mobile phone users design, interiors, fashion, lifestyle and travel tips and trends

Espoo, Finland – Nokia, the world’s leading mobile phone maker, and Wallpaper*, the highly influential international design and lifestyle publication, have joined forces to create Wallpaper* to go…, a mobile site for design, interiors, lifestyle, fashion and travel tips and trends.

The site’s introduction coincides with the availability of the distinctly bold Nokia fashion collection – the Nokia 7260, Nokia 7270 and Nokia 7280 – in major markets throughout the world. With a color screen and GPRS high-speed connectivity, each model from the Nokia fashion collection can access fashion tips and design trends at the press of a button.

“The Nokia – Wallpaper* cooperation is an ideal marriage,” says Heikki Norta, Senior Vice President of Marketing at Nokia. “Nokia brings our experience and expertise in mobility, while Wallpaper* adds its unique perspective on the world of design, interiors, fashion and travel. We believe Wallpaper* to go… will appeal to style-conscious Nokia mobile phone owners who like to keep an eye on the catwalks of London and Paris, the furniture shows in Milan, or ideas for that once-in-a-lifetime trip to the Seychelles.”

“As two global brands with a strong heritage in design, appealing to a sophisticated dual audience, there is a perfect synergy for us to work so closely together,” says Andrew Black, Executive Publisher of the Wallpaper* Group. “We are thrilled to be collaborating with Nokia on this project which will help bring the Wallpaper* brand and magazine to an even larger audience.”

Wallpaper* to go… is available to any Nokia mobile phone user with GPRS connectivity. There is no cost to subscribe to Wallpaper* to go… (mobile data charges will apply). To access Wallpaper* to go… simply enter “mobile.wallpaper.com” using the browser of your Nokia phone.

To further enhance the design experience, Wallpaper* styled content – including wallpaper and screensavers – has been customized for the Nokia fashion collection phones and can be downloaded free of charge (data charges will apply) from mobile.wallpaper.com

In addition, a tailored incentivized subscription deal has been put together especially for Nokia users around the world, and can be accessed via Wallpaper* to go… visit www.wallpaper.com/mobile and for more information about the Nokia collection fashion phones, visit www.nokia.com/7280.

About Nokia
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations. www.nokia.com

About Wallpaper*
Wallpaper* magazine is the world’s leading design authority. Wallpaper* celebrates all things design from interiors and architecture to fashion and travel in a unique lifestyle format that appeals to a sophisticated, young and affluent audience. Its fashionable readers are design hungry, tech savvy, well travelled, urban dwellers who use Wallpaper* magazine to navigate their way through modern life.
www.wallpaper.com

Media Enquiries:

Nokia
Mobile Phones, Communications
Tel. +358 7180 45748

Nokia
Communications
Tel. +358 7180 34900

www.nokia.com

Pierre Perrin-Monlouis
Pierre Perrin-Monlouis
Fondateur de Rente et Patrimoine (cabinet de gestion de patrimoine), Pierre Perrin-Monlouis est un analyste et trader pour compte propre. Il vous fait profiter de son expérience en trading grâce à ses analyses financières et décrypte pour vous les actualités des marchés. Son approche globale des marchés combine à la fois l'analyse technique et l'analyse fondamentale sur l'ensemble des marchés : crypto, forex, actions et matières premières.
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