Paris, September 2, 2005 – Alcatel (Paris: CGEP.PA and NYSE: ALA) today further strengthens its turnkey new media enablement activities by announcing several new cooperation agreements in this domain. Three additional companies – Animation Research Limited, BeTomorrow and 9th Insight – will become part of an Alcatel-driven ecosystem of specialists, each supplying its particular expertise in the new media value chain.
Beyond traditional TV broadcasting, broadband Internet and mobile networks (new media) are set to become attractive content distribution vehicles, creating new value and new revenues for content owners and service providers, and improving the experience of consumers. Alcatel’s focus in the field of new media is to deliver turnkey enablement solutions that allow content owners and service providers to profitably deploy compelling new services.
The combination of Alcatel’s “triple play” service creation and delivery expertise and the specific capabilities of Animation Research Limited, BeTomorrow and 9th Insight will benefit consumers around the world by allowing them to access exciting features and services through their mobile phones and broadband-connected PCs.
As an initial example of these cooperation, Alcatel – the Official New Media Provider of the 32ND America’s Cup – designed and developed an America’s Cup new media service portfolio that includes Virtual TV (for broadband-connected PCs) and Live Sailing (for mobile phones), two innovative services for viewing this exciting sailing race via live virtual reality animations. These services were launched during the recent Louis Vuitton Acts 4&5 in Valencia (Spain). Under Alcatel’s leadership, Animation Research Limited, BeTomorrow and 9th Insight assisted in the production of both of these services.
Animation Research Limited (ARL)
Animation Research Limited is an Alcatel new media partner for graphics visualization with an initial focus on 3D graphics visualization for Internet applications. Animation Research Limited was established in 1990 and is now a leading 3-D graphics visualisation company in the domains of TV and new media with an international client base. It has been involved in 3-D animation and special effects for television, sports graphics, commercials and a range of business solutions.
BeTomorrow is a long-standing Alcatel partner for mobile gaming and an Alcatel new media partner for graphics visualization with an initial focus on 2D and 3D live streamed animations for mobile. BeTomorrow’s applications mixing animations, audio and video announce new interactive TV over mobile. BeTomorrow specializes in mobile entertainment and is a pioneer in multiplayer mobile gaming and sports coverage.
9th Insight is an Alcatel new media partner for multimedia strategies and Internet development and design. 9th Insight has a proven track record of developing innovative and multidimensional marketing strategies, Internet design and development, multimedia production, print and packaging. 9th Insight success in obtaining results for their clients is based on a philosophy of creative excellence and restless dedication, through innovative solutions and customer commitment. By integrating powerful design with innovative technologies, 9th Insight’s portfolio is evidence of their commitment to excellence.
Looking forward, Alcatel will be continuing to work with Animation Research Limited, BeTomorrow and 9th Insight on the evolution of the Virtual TV and Live Sailing services as well as the development of additional new media services.
“By adding the strengths of such partners as Animation Research Limited, BeTomorrow and 9th Insight to our turnkey solutions for new media enablement, we are showing our commitment to helping content owners and fixed and mobile service providers make exciting services available to end-users,” said Etienne Fouques, President of Alcatel’s mobile communications activities. “We look forward to further working together with Animation Research Limited, BeTomorrow and 9th Insight as key contributors to our new media offering.”
‘Live Sailing’ offers live real-time animations of all the 32ND America’s Cup regattas, with news updates, on mobile handsets (GSM/GPRS/EDGE and 3G/UMTS mobile Java™ handsets).’Live Sailing’ animations include different camera angles during races, trajectories, wind direction, distances between boats and the finish line, as well as archives of previous races.
‘Virtual TV’ brings the excitement of the 32ND America’s Cup live to broadband-connected Internet users on their personal computers. ‘Virtual TV’ streams a real-time 3D animation of every regatta live, provides the latest news during races, live comments of the key moments, a comprehensive schedule for the event and also includes a searchable archive of the past Acts of the 32ND America’s Cup.
Alcatel provides communications solutions to telecommunication carriers, Internet service providers and enterprises for delivery of voice, data and video applications to their customers or employees. Alcatel brings its leading position in fixed and mobile broadband networks; applications and services, to help its partners and customers build a user-centric broadband world. With sales of EURO 12.3 billion and 56,000 employees in 2004, Alcatel operates in more than 130 countries.
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