EduBourseActualitésNokia Introduces "XpressMusic" - A Dedicated Mobile Music Feature Brand

Nokia Introduces “XpressMusic” – A Dedicated Mobile Music Feature Brand

Feature brand serves to distinguish and promote music-optimized Nokia mobile devices

Espoo, Finland – Nokia, the world leader in mobility, today introduced “Nokia XpressMusic”, a dedicated feature brand that makes it easy for consumers to identify Nokia’s growing portfolio of music-optimized mobile devices. Each mobile device with Nokia XpressMusic shares key features that ensure the best mobile music experience, including dedicated music key(s), music pause/resume on incoming calls, support for 3.5 mm connectors and extended battery life for easy and convenient music listening. The announcement coincides with the introduction of the Nokia 3250, Nokia’s second music optimized device, featuring dedicated music keys, over-the-air music downloading and up to 1GB of expandable memory. The Nokia XpressMusic logo will begin appearing on sales packages and promotion materials for music-optimized Nokia devices starting with the shipment of the Nokia N91 and Nokia 3250.

“Nokia has blazed a trail for music on mobiles – from personalized ringing tones to integrated FM radios and MP3 support. This year, Nokia has announced two full-featured, music-optimized mobile devices – ranging from the Nokia N91 mobile jukebox, which features 4GB of music storage, to the Nokia 3250 music phone introduced today,” said Jonas Geust, Vice President, Music, Nokia. “The Nokia XpressMusic feature brand makes it easier for consumers to identify those Nokia devices which provide a great quality mobile music experience.”

In 2004, Nokia sold more than 10 million mobile phones with an integrated digital music player. In 2005, Nokia expects that number to exceed 40 million. Nokia has introduced a range of music-enabled devices with expandable memory capacity, allowing consumers to listen to their favourite music on a single device they carry with them wherever they go – their mobile phone. Additionally, Nokia’s music-enabled devices enable consumers to download music spontaneously over-the-air, in addition to transferring music files from their PC.

To warrant the Nokia XpressMusic mark, the device must meet a number of music-specific criteria, including:

– Great audio quality
– Dedicated key(s) for fast and easy access to the music collection
– Play, talk and play – music pauses when a call comes in, resumes when the call has ended
– Use any headphones for listening with standard 3.5mm jack
– Extended battery time (minimum of 10 hours for music)
– Substantial storage for large number of songs
– Create and edit playlists on the go
– USB 2.0 support for fast and easy transfer of your music
– Wide support of audio formats, including MP3, M4A, WMA, AAC and eAAC+
– Easy access to over-the-air music downloads

About Nokia
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations.

Media Enquiries:

Nokia, Mobile Phones
Communications
Tel. +358 7180 45748

Nokia
Communications
Tel. +358 7180 34900

www.nokia.com

For visuals of the Nokia XpressMusic logo, please visit www.nokia.com/press

Editor’s note:
Kai Öistämö, Senior Vice President, Mobile Phones, will host an audiocast for members of the media on Monday, September 26 at 14:15 to 15.00 Finnish time to discuss the Nokia 3250 and the Nokia XpressMusic feature brand.

To access the audiocast, please dial:
+44 (0) 1452 562 716

Accompanying visuals to the audiocast will be available through: www.nokia.com/press/26092005pressconference

Pierre Perrin-Monlouis
Pierre Perrin-Monlouis
Fondateur de Rente et Patrimoine (cabinet de gestion de patrimoine), Pierre Perrin-Monlouis est un analyste et trader pour compte propre. Il vous fait profiter de son expérience en trading grâce à ses analyses financières et décrypte pour vous les actualités des marchés. Son approche globale des marchés combine à la fois l'analyse technique et l'analyse fondamentale sur l'ensemble des marchés : crypto, forex, actions et matières premières.
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