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EMC Drives Content Management Standardization Through Joint Effort with Adobe

Leverages Adobe’s XMP Technology and AIIM’s iECM to Provide Customers a Standardized Method of Capturing, Sharing and Utilizing Structured and Unstructured Content

Hopkinton, Mass.-Thursday, September 29, 2005

EMC Corporation, the world leader in information storage and management, today announced an advanced technology effort with Adobe Systems, Inc. to develop a standards-based interoperable content management infrastructure. The new infrastructure will combine EMC’s leading enterprise content management (ECM) platform and Adobe’s open standard XMP (Extensible Metadata Platform) technology to deliver a powerful solution to maximize distributed information sharing and management, enabling customers to manage data more intelligently and efficiently.

The collaboration will also support the emerging iECM (Interoperable Enterprise Content Management) standard being developed by AIIM (The Association for Information and Image Management), an international organization focused on helping users understand challenges associated with managing documents, content, and business processes. The iECM framework will address the growing need for a common integration layer between different enterprise content management systems and multiple business applications. It will include support for major industry standards such as SOAP, WSDL, BPEL, JCR (JSR-170) and others, organizing them in the context of content-rich application requirements.

“Enterprise customers increasingly want to be able to integrate content into business processes, creating the need for a common set of standards for accessing, exchanging, managing and integrating structured and unstructured content,” said Howard Shao, Senior Vice President, EMC Software Group. “EMC’s membership and active participation in the AIIM iECM committee, and its joint development efforts with Adobe, demonstrate our commitment to making this a reality for our customers.”

“The combination of the open Adobe XMP framework and EMC’s comprehensive content management platform represents a powerful solution to deliver information systems for customers to integrate rich content into enterprise workflows,” said John Brennan, Senior Vice President, Corporate Development at Adobe. “This joint effort represents a strategic opportunity for both companies to work together on advancing metadata standardization and next-generation content and information sharing systems and infrastructures.”

Adobe XMP is an extensible and customizable framework that leverages standard XML structures to facilitate distributed information sharing and management. It is a labeling technology that can embed data about a content file — known as metadata – into the file itself, enabling more innovative job processing, workflow automation and rights management. Through Adobe XMP, metadata can be assigned to content earlier in the information lifecycle and prior to it being stored in the EMC Documentum repository, enabling users to automate the tagging and validation of content more effectively and intelligently.

iECM (Interoperable Enterprise Content Management) is a standards-based framework, initiated by AIIM to address the growing need for a distributed enterprise content management architecture that facilitates content access across formerly disparate repositories. This is achieved through an integration layer that addresses content metadata standardization and includes a suite of web services that provide a common set of operations through which ECM solutions and enterprise applications can interoperate and manage content within a secure environment. In addition to those directly related to web services, the framework will also cover standards for semantic interoperability such as XML and XML Schema, RDF, OWL and Dublin Core. Additional information on this effort is available at www.aiim.org/standards.asp?ID=29284.

About EMC

EMC Corporation (NYSE: EMC) is the world leader in products, services and solutions for information storage and management that help organizations extract the maximum value from their information, at the lowest total cost, across every point in the information lifecycle. Information about EMC’s products and services can be found at www.emc.com.

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For more on EMC news, events, and recent media coverage visit the news section of EMC.com. Note to editors: For further information about this release contact EMC Public Relations at [email protected]

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EMC and Documentum are registered trademarks of EMC Corporation. All other trademarks are the property of their respective owners.

This release contains “forward-looking statements” as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) risks associated with acquisitions and investments, including the challenges and costs of integration, restructuring and achieving anticipated synergies; (iv) competitive factors, including but not limited to pricing pressures and new product introductions; (v) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (vi) component and product quality and availability; (vii) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (viii) insufficient, excess or obsolete inventory; (ix) war or acts of terrorism; (x) the ability to attract and retain highly qualified employees; (xi) fluctuating currency exchange rates; and (xii) other one-time events and other important factors disclosed previously and from time to time in EMC’s filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.

Press Contact:

Kevin Kempskie
EMC Corporation
508-293-6278
[email protected]

Pierre Perrin-Monlouis
Pierre Perrin-Monlouis
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