Pierre Perrin-Monlouis Dernière mise à jour: 20 octobre 2021
Stylish limited edition cards set to attract new customers for leading French bank
Luxembourg, 6 October 2005 – Gemplus International S.A. (Euronext: LU0121706294 – GEM and NASDAQ: GEMP), the world’s leading provider of smart card solutions, today announces that it has delivered limited edition GemLucence(tm) cards to the French bank, Groupe Caisse d’Epargne. The volume roll-out of the translucent payments cards, which began in September 2005, is a first for the French market as well as for Gemplus.
In a bid to attract new customers to Groupe Caisse d’Epargne, the GemLucence card, with its mandarin tinted transparent card body, has been specifically designed to appeal to the youth market (from 16 to 25 year-olds). In addition, to promote exclusivity, availability has been restricted to 100,000 units.
“At Groupe Caisse d’Epargne we are currently enriching our image in a bid to appeal to new modern markets and as a result, we were keen to find a young, innovative product that would differentiate us from the competition and enable us to gain market share,” explained Andrée Bertrand, Director Payment Systems, Caisse Nationale des Caisses d’Epargne. “Gemplus has a customer-orientated business philosophy, can be trusted to deliver quickly and with the widest transparent colour range in the market, the company has a flair for innovation and stylish product design.”
“We are delighted that Groupe Caisse d’Epargne has chosen Gemplus for this project, where a technical innovation matches perfectly with marketing innovation.. Experience has shown us that our new card designs have helped retail banks attract new customers and reduce churn,” comments Philippe David, Vice-President Business Development Financial Services at Gemplus. “As a result, Gemplus has been focusing on card graphics and design and now has the ability to deliver card bodies that attract many different types of customers. Gemplus offers an assortment of stylish, cards that now come in a variety of striking forms and shapes, with contemporary and interesting shapes, full face holographic imagery, as well as an environmentally friendly range.”
Gemplus International S.A. (Euronext: LU0121706294 – GEM and NASDAQ: GEMP) is the world’s leading player in the smart card industry in both revenue and total shipments (source: Gartner-Dataquest (2004), Frost & Sullivan, Datamonitor). It has sold over 5 billion smart cards.
With security at its core, and 2400 patents and patent applications produced by its innovative R&D team, Gemplus delivers a wide range of portable, personalized solutions in areas including Identity, Mobile Telecommunications, Public Telephony, Banking, Retail, Transport, Healthcare, WLAN, Pay-TV, e-government, and access control.
Gemplus’ revenue in 2004 was 865 million Euros.
About Groupe Caisse d’Epargne
For more information
Tel: +33 (0) 4 42 36 46 61
Fax: +32 (0) 4 42 36 50 97
Email: [email protected]
Tel: +44 (0) 20 7344 1253
Fax: +44 (0) 20 7344 1541
Email: [email protected]
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