EduBourseActualitésNew Advertising Campaign Showcases Benefits Of Intel Technology For Businesses

New Advertising Campaign Showcases Benefits Of Intel Technology For Businesses

SANTA CLARA, Calif., Nov. 1, 2005 – Intel Corporation this week launched a worldwide advertising and marketing campaign that showcases how Intel’s standards-based platforms are a catalyst for success for businesses worldwide.

With a theme of “When Intel is built in, success is built in,” the campaign shows how Intel technology helps drive success in areas that matter most to businesses of all types and sizes and includes case studies to demonstrate this. The first organizations included in the campaign are Bumrungrad Hospital and Centrica’s British Gas.

“IT managers globally are challenged to meet increasing performance, reliability, scalability and flexibility requirements,” said Eric Kim, vice president and general manager of Intel’s Sales and Marketing Group. “Intel’s new integrated campaign focuses on how IT managers are facing these challenges within the business environment and achieving success by partnering with Intel.”

The campaign focuses on how Intel technology helps organizations grow and change with greater speed and agility to seize fresh opportunities and quickly resolve obstacles. Intel delivers complete technology platforms – processors, chipsets, wireless communications capability, software and other technologies – that harness the power of the IT industry to drive business productivity.

Intel’s new 17-country campaign will launch this month, focusing on the compelling benefits that Intel platforms, technologies and products – including laptop, desktop and workstation PCs; storage, networking and communications products; and servers – provide businesses and their customers. The campaign includes print and online advertisements and integration across the marketing mix.

McCann Worldwide in New York created the print, online and promotional advertising for this campaign that runs through the end of the year.

Intel is a trademark or registered trademark of Intel Corporation or its subsidiaries in the United States and other countries.

* Other names and brands may be claimed as the property of others.

Pierre Perrin-Monlouis
Pierre Perrin-Monlouis
Fondateur de Rente et Patrimoine (cabinet de gestion de patrimoine), Pierre Perrin-Monlouis est un analyste et trader pour compte propre. Il vous fait profiter de son expérience en trading grâce à ses analyses financières et décrypte pour vous les actualités des marchés. Son approche globale des marchés combine à la fois l'analyse technique et l'analyse fondamentale sur l'ensemble des marchés : crypto, forex, actions et matières premières.
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