Paris, January 3rd, 2008 – Maporama International and Minorplanet Systems plc announce that they have entered into a distribution agreement of the GPS navigation system Maporama Drive Me for its business channels in Europe, Australia, New Zealand and Middle East.
Minorplanet Systems plc, an English company specialized in fleet management solutions for more than 10 years, brings to Maporama International its knowledge of the players and the growth levers on the New Zealand European, Australian and the Middle East markets to develop new market shares.
Present locally in the UK, Germany, Ireland, Holland, Australia and in New Zealand, Minorplanet Systems plc is going to market directly the mobility solution Maporama Drive Me, by benefiting from recent technological advances of Maporama Intl. « The local presence of Minorplanet as well as its expertise of the market make Minorplanet the ideal partner. This agreement between Maporama Intl and Minorplanet makes this offer particularly unique and competitive to meet the companies’ requirements in terms of navigation » clarifies Danièle Drahy, COO Maporama Intl.
This partnership is perfectly in compliance with the strategy of international intensification introduced by Maporama International, with the recent announcement of the opening of a commercial office in the United Kingdom.
The business perspectives of this distribution agreement are very important regarding first the market size Minorplanet Systems plc focuses on, and secondly are strategic for the development of Maporama Intl. The executives of the company assert that the agreement will bear its first fruit on spring, 2008.
John Lancaster, Director, International Business Development, Minorplanet Systems plc comments:
« The collaboration with Maporama Intl allows Minorplanet to propose a solution of mobility running with the latest and most comprehensive worldwide cartography and to enrich its product range by providing a state of the art but cost effective satellite navigation solution »
About Minorplanet Systems plc
Minorplanet Systems plc is the leading supplier of vehicle management information (VMI™) systems which enable organisations to improve productivity and reduce fleet running costs.
Since its foundation in 1996, Minorplanet has been at the forefront of developing telematics systems. We have combined vehicle tracking by Global Positioning Satellite (GPS) and the latest mobile communications with other technologies to create systems that generate invaluable management information that goes beyond the limitations of simply locating vehicles on a map.
With more than 6,000 customers and 70,000 telematics units deployed worldwide, Minorplanet now employs 170 people in the UK and a further 170 people at its operations in Australia, Germany, Ireland, The Netherlands and New Zealand.
Minorplanet Systems plc is quoted on the Alternative Investment Market (AIM) in the UK and turnover for the year ended August 2007 was £24 million.
About Maporama International
Maporama International is a global player on the location-based services market offering solutions of store locators, fleet management GPS navigation as well as a collection of integration and development APIs. These services are delivered on any kind of devices (PC, PDA, mobile phones, MP3 players) and using the most detailed and extended cartographic coverage available on the market.
Quoted on the Euronext Paris stock exchange (ISIN Code: FR0010215202-MLMAP), Maporama International has more than 500 customers in more than 20 countries, including Accor, Delphi Automotive, Europcar, Fortis, MAAF, Hitachi, IKEA and L’Oréal. Headquartered in Paris (France), the company has a direct presence in Spain, Italy, South Africa, Canada and in the USA.
For more information
Glwadys Mingant –Marketing Communication Manager
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