American Express Unlocks the Doors of Mercedes-Benz Fashion Week Bringing Unparalleled Access for Cardmembers

20 octobre 2021 Pierre Perrin-Monlouis

Announces Support of the Council of Fashion Designers of America and $500,000 Donation to the CFDA/Vogue Fashion Fund

NEW YORK, January 17, 2008 — American Express announced today that they are bringing back the experience and excitement of Mercedes-Benz Fashion Week to their Card members through a variety of events and initiatives that will bring Mercedes-Benz Fashion Week access to a whole new level. Through these activities, American Express seeks to connect fashion designers and influencers with Card members who are passionate about fashion and style.

In support of fashion designers and the future of the industry, American Express has become a supporter of the Council of Fashion Designers of America (CFDA) with a donation of $500,000 to the CFDA/Vogue Fashion Fund (CVFF). The CVFF was established to help emerging American design talent find continued success in the business of fashion.

“At this year’s Fashion Week we are creating extraordinary experiences for our Card members, enabling them to get an up-close, multifaceted look into the world of fashion,” said Claire Bennett, Senior Vice President of Advertising, Marketing and Media for American Express. “Our Card members are passionate about fashion and we are continuously looking at ways to heighten their access to one of the most important industry events and to demonstrate our dedication and support of the industry.”

“The CFDA is proud to partner with American Express as they continue to deepen their presence and influence within the fashion industry,” says Diane Von Furstenberg, President of the CFDA. “Their donation signifies their commitment to the future of this thriving industry.”

Preview of Exclusive Card Member Access:

American Express® Skybox: American Express will be unveiling a newly enhanced skybox, overlooking both the Main Tent and the Promenade, providing premium access to Gold Card members, Platinum Card® members and Centurion® Card members to experience the shows in a truly unique way. The skybox, a lounge-style viewing room, is undetectable from the runway, however, inside, Card members will enjoy appetizers, cocktails and an up-close view of the runway shows. American Express has numerous surprises in store that will make the once-in-a-lifetime experience extraordinary this year. Packages* go on sale today, January 16th, and are available by logging onto

‘By Invitation Only’® Experiences: In December, the By Invitation Only Mercedes-Benz Fashion Week packages*, available exclusively for Platinum Card and Centurion Card members, were sold out in a matter of days. These packages give Card members full-day access to the Skybox on February 2nd and 3rd, coordinated meet-and-greets with fashion industry insiders, behind-the-scenes tours, and a visit to hair and make-up stylists to perfect their event look.

“Card Member Only” Fashion Show: American Express will be bringing the excitement and passion of Peter Som’s Collection exclusively to an audience of American Express Card members who will be seated as industry insiders “on the floor.” The “Card Member Only” Fashion Show will take place on February 6th at 9 p.m. in the Promenade. Packages* for the Fashion Show will go on sale January 23rd.

Full details of all American Express activities will be announced at the start of Mercedes-Benz Fashion Week

*All proceeds from the sale of event packages will contribute to the $500,000 American Express donation to the CFDA/Vogue Fashion Fund.

About American Express
American Express Company is a leading global payments, network and travel company founded in 1850. For more information, visit

About IMG Fashion (US)
IMG Fashion, a division of international sports, entertainment and media giant IMG, is the global leader in the management and production of fashion weeks and designer fashion events. Its portfolio of events in the United States includes Mercedes-Benz Fashion Weeks in New York, Los Angeles and Miami. Internationally, IMG Fashion produces, manages and/or represents Rosemount Australian Fashion Week in Sydney twice a year, Lakme Fashion Week in Mumbai, ecoStyle Kuala Lumpur, Fashion Fringe in London, Milan Fashion Week and Mercedes-Benz Fashion Week Berlin.

IMG Fashion’s The Daily Group publishes The Daily Front Row, the bi-monthly Fashion Mini, The Daily Front Row Extra and, all content that is also syndicated to newspapers and magazines across the globe.

The division’s network also includes IMG Models, the world’s number one modeling agency with offices in New York, London, Paris and Milan and Art + Commerce, the world’s leading agency for photographers, art directors, stylists and makeup artists.

For more information on IMG and its business visit

About CFDA/VOGUE Fashion Fund
The CFDA/VOGUE Fashion Fund (CVFF) is an endowment that was established to help emerging American design talent find continued success in the business of fashion. In addition to business grants of $200,000 to the winner and $50,000 each to the two runners-up, the award includes mentorship from a panel of industry professionals whose expertise is tailored to the designers’ needs and future goals. Since its inception in 2003, the program has granted nearly $1.3 million to twelve different design companies.

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