Yahoo! calls for people to pick up a passion as lack of motivation prevents 1 in 5 from being happy
Sheer lack of motivation is preventing 1 in 5 Brits from being happy with over half of us neglecting our passions and interests in life according to a survey by Yahoo! (www.yahoo.co.uk).
The good news is we know how to put a spring back in our step already – a massive 95% of us agree we would be happier, more energetic and less stressed if we re-discovered our passions and interests – we just lack the motivation to make a start.
Not knowing where to start is one of the hurdles to rediscovering our passions and is one of the factors in keeping us de-motivated, so Yahoo! and Life Coach, Gladeana McMahon are here to help that 95% of us put a spring back into Britain, encourage the nation to log on, rediscover their passions and set a Spring Resolution.
Gladeana comments: ‘The principles of positive psychology show that happier people are healthier people, so as well as making us happier and more content, rediscovering a passion outside of our everyday lives could act as a very tangible stress buster.
The research also found that three quarters of us failed to make New Year’s resolutions this year, but a third of us feel that spring, a natural time of renewal and growth is the best time to make changes to our lives – so lets all leap into action and set some Spring resolutions!’
Yahoo!’s campaign to bring the bounce back into Britain, includes a series of five step plans from experts and hobbyists to help us start re-discovering our dreams: from forgotten sports courtesy of ex Man United footballer David May*, to undiscovered talents in photography to, developing knowledge of fine wines via Yahoo! Answers and Flickr.
A Spring Resolutions page on www.yahoo.co.uk is full of information and suggestions making Yahoo! the perfect starting point for rediscovering your passion including Yahoo! and Gladeana’s five point plan:
– Filling the void – Identify what is missing from your life and consider how you can fill this void – for example with creativity
– Set your sights – Set a goal that is manageable and obtainable.
– Time is precious – Make time for yourself to explore and share your passions. Not knowing where to start can be a hurdle. The internet offers a wealth of information as well as opportunities for people to share their passions with others.
– Research and discover – Research how you can best understand your passion, where things are happening and how you can get involved. Ensure that you maintain the time to keep it up.
– Spring into action – Take advantage of spring; an extra hour of sunlight and the end of the winter-blues means we are better placed both physically and mentally to rediscover your passions.
Kristof Fahy, VP Marketing Yahoo! Europe: ‘We know that we all lead busy lives, but we were really surprised that nearly everyone we surveyed claimed they could be happier and less stressed if they spent some time on a passion and interest. It inspired us to develop our campaign to act as a starting point in helping people rediscover their passions and with Spring the perfect time to do so, why not start now at www.yahoo.co.uk’
– ENDS –
Yahoo! – www.yahoo.co.uk
Notes to Editors
All statistics have been commissioned and calculated by Yahoo! based on a survey conducted by YouGov using a poll of 2000 respondents from February 29 2008. Yahoo! must be quoted when using these stats.
* Gladeana McMahon – Psychologist, councillor, life coach, writer and motivational speaker, was listed one of the UK’s “Top Ten Coaches”.
* David May- started his career with Blackburn Rovers as a trainee before graduating to the first team. In July 1994, he moved to Manchester United. David finally retired to work in the wine distribution industry, importing South African wines.
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company’s blog, Yodel Anecdotal.
Flickr is one of the world’s leading online photo sharing communities where people explore, find, manage and share pictures of life’s daily moments with friends, family and the world. With more than 40 million worldwide visitors each month (ComScore Jan 2008) and more than 2 billion photos stored, Flickr serves as the ‘eyes of the world’ and has revolutionized the sharing and discovery of what people see and experience through photos. Flickr was developed by Ludicorp in February 2004 and acquired by Yahoo! in March 2005. To share and explore the world’s photos, visit www.flickr.com.
About Yahoo! Answers
Yahoo! Answers is an online social search community. It can be described as Knowledge Search in that it adds human knowledge and experience to search results. Everyone has life experience and knowledge about something, and Yahoo! Answers provides a platform for users to share their experience and insight. With over 28 million unique users in Europe and approx 6.7 million unique users in the UK (ComScore Jan 2008), Yahoo! Answers is a thriving, global knowledge-sharing community.
About Yahoo! Eurosport
Yahoo! and Eurosport have teamed up to produce co-branded sites in Germany, Italy, Spain, and the UK & Ireland to create one of Europe’s ultimate online sports news and community destinations. The co-branded site unites Eurosport’s unrivalled breadth and depth of editorial content with Yahoo!’s world-leading social media platform, to create a winning combination for sport fans.
Users can follow a 24/7 live scoreboard, use the embedded Eurosport player to watch interviews, highlights, and selected live action, keep up to date with the very latest sports news and react and offer opinions. Moreover, they can do this in an environment that integrates Eurosport’s high-quality content with Yahoo!’s ability to connect people to their passions through online communities http://uk.eurosport.yahoo.com giving the consumer the opportunity to take part rather than just consume.