EduBourseActualitésNewBay enables network initiated message back-up for O2 UK

NewBay enables network initiated message back-up for O2 UK

Pierre Perrin-Monlouis Dernière mise à jour: 20 octobre 2021

NewBay adds new features and functionality to O2’s Bluebook service including network initiated message backup, blogging, video support, personalisation tools and service moderation

Dublin, Ireland – 8 April 2008 – NewBay Software, the global leader in digital lifestyle solutions for operators, today announced a major contract win to add enhanced functionality to O2 UK’s Bluebook service. Bluebook was launched in association with NewBay, to enable users to securely store mobile user generated content such as photos, videos and messages in their own personal online space. The service is live and free for O2 UK subscribers at

“Bluebook is a highly successful service for O2 and we are excited to be working with NewBay to add more feature rich functionality. NewBay fully understands the mobile user. They continue to develop innovative services that our subscribers want, while staying focused on making the services as easy as possible to use,” said Christine Marsters, Head of Products at O2 UK.

O2 UK licensed NewBay LifeCache to add new features to Bluebook including:
– network initiated message backup
– blogging features to allow users to publish and share content with friends, family and internet visitors
– personalisation tools to add skins to bluebook pages
– integration with the O2 portal address book
– moderation tools

The new functionality in Bluebook allows all messages, both SMS and MMS, to be automatically backed up by the operator (previously the user could only backup messages by sending them to short code 40202). All messages a user sends or receives are automatically copied from the MMSC and SMSC. NewBay LifeCache recognises the MSISDN associated with each Bluebook account and securely stores messages in the appropriate personal Bluebook. The integration with the portal address book ensures that all correspondence is assigned the same naming convention the user associates with that particular MSISDN.

In order to effectively manage the increase in traffic and significant volume of simultaneous messages that this service generates, NewBay deployed a filtering application that screens messages based on set rules such as black listed numbers, contact details or message type. Built on NewBay’s core technology and robust architecture, Bluebook is uniquely designed to be able to store billions of messages and process petabytes of data.

“This is one of the most practical mobile services around. I use it myself and currently have thousands of messages stored from birthday wishes to Happy New Year messages I received from my friends,” commented Dr Nagappan Arunachalam, CMO at NewBay. “What’s more, from the operator perspective it is also one of the ‘stickiest’ services as subscriber personal messages and content are stored on the network. Operators are uniquely positioned to be able to automatically backup messages over the air. Which means, no applications to be downloaded and no configuration needed, it couldn’t be easier for the user.”

The new deployment of Bluebook also allows users to publish and share their content in public blogs in addition to their private multimedia albums. Now that content can be published to the public, O2 UK also license NewBay’s moderation tool to ensure only appropriate content is displayed.

About NewBay Software
NewBay Software is the global leader in digital lifestyle solutions for operators, enabling subscribers to create, store, view and share user generated content. NewBay LifeCache product suite empowers operators to deliver an integrated set of converged rich-media services across any internet connected device such as mobile, PC and TV. NewBay’s carrier grade product based solutions include photo and video albums/blogs, social networking, handset clients, network address book and messaging services.

NewBay enables operators to increase messaging, data and content revenue, strengthen customer loyalty and build communities and social networks based on user generated content. NewBay is delivering profitable, highly successful commercial services for operators including T-Mobile, Telefonica O2, Alltel Wireless, Orange, Vodafone, Swisscom, Bell Mobility, Maxis and SETAR NV. NewBay is based in Dublin, Ireland; London, UK; Dusseldorf, Germany; and Bellevue, USA. NewBay was founded in 2002 and is privately held. Investors include Balderton Capital and Fidelity Ventures.

About O2
O2 is a leading provider of mobile and broadband services to consumers and businesses in the UK. These services include voice, text, media messaging, games, music and video, as well as always on data connections via GPRS, 3G and WLAN. Every month, O2’s 18.4 million customers send well over a billion text messages. O2 UK is part of Telefónica O2 Europe which comprises mobile network operators in the UK, Ireland and Slovakia along with integrated fixed / mobile businesses in Germany and the Czech Republic. Telefónica O2 Europe also owns 50% of the Tesco Mobile and Tchibo Mobilfunk joint venture businesses in the UK and Germany respectively as well as having 100% ownership of Be, a leading UK fixed broadband provider

O2 was ranked as 6th best place to work in the Best Companies to Work for 2008 List and has been awarded a three-star accreditation denoting an ’extraordinary’ company.

(For b-roll footage of O2, please visit

For further press information about O2 go to

Pierre Perrin-Monlouis
Pierre Perrin-Monlouis
Fondateur de Rente et Patrimoine (cabinet de gestion de patrimoine), Pierre Perrin-Monlouis est un analyste et trader pour compte propre. Il vous fait profiter de son expérience en trading grâce à ses analyses financières et décrypte pour vous les actualités des marchés. Son approche globale des marchés combine à la fois l'analyse technique et l'analyse fondamentale sur l'ensemble des marchés : crypto, forex, actions et matières premières.