TM Forum Teams Up With Cable Europe To Host Session On Addressable Advertising At The 2008 Cable Congress

20 octobre 2021 Pierre Perrin-Monlouis

Morristown, NJ – April 10, 2008 – TM Forum, the world’s leading trade association focused on management of information, communications, and entertainment services, is teaming up with Cable Congress 2008 April 23rd-25th for an in-depth session on Interactive and Addressable Advertising. The TM Forum will also launch its’ new Cable Vendor Interest Group with an inaugural meeting at the event.

The special conference session on Addressable and Interactive Advertising will be held, April 25, 12:00-15:00 at Cable Congress (formally ECCA Congress), one of the key European events for cable industry. The first part of which will focus on Digital TV and its potential to change to traditional advertising models by offering more intelligent and targeted ways of reaching audiences and generating new sources of revenue.

The second part of this session is a round-table style technology discussion on the readiness of operators to take on new advertising models and capabilities. TM Forum will uncover its plan to create working teams, and will invite MSOs and vendors to join an advisory council that will define the requirements around data modeling and service delivery. TM Forum will launch a call for an industry wide work plan with other cable associations such as EuroCableLabs.

In addition to advertising initiatives, TM Forum is also using the Cable Congress show as a launching point for a new interest group specifically for the vendors that work in the cable space. This meeting will take place April 24rd at 1730 and will serve as a “sister group” to the TM Forum Cable Interest Group (CIG) formed last year as a committee of global MSOs.

“With most MSOs now offering full communications services, the relevance of TM Forum’s work, such as the business process framework (eTOM), is increasingly being seen as central to their systems architectures”, said Martin Creaner President of TM Forum. “As new services drive new requirements, industry consensus is needed for system interfaces, processes and data models. This is the initial meeting for European and US cable vendors to assist in the standardization, capturing, distribution, and management of data for use in innovative cable services.”

Please email [email protected] for information the TM Forum Cable Initiative or if you plan to attend TM Forum meetings at Cable Congress 2008.

About the TM Forum
With almost 700 members in 71 countries, the TM Forum is the world’s leading trade association focused on management of information, communications and entertainment services. The Forum provides leadership, strategic guidance and practical solutions to improve the way that services are created, delivered, assured and charged. Members include the majority of the world’s service providers, network operators, software suppliers, equipment suppliers and systems integrators.

The Forum currently facilitates over 80 technical programs and provides extensive training, conferencing and information services to its members. Through its initiatives to help providers move to 21st century ‘lean’ processes, the Forum helps its members automate business processes by deploying operational systems that will work seamlessly across various parts of the service delivery chain. The organization provides industry benchmarks, guidebooks, process and software frameworks and specific ‘plug and play’ standards. These give service providers the direction and specific roadmaps to achieve much greater business efficiency and operational flexibility.

For further information regarding the TM Forum, related programs such as the Prosspero initiative and its Management World conferences, please visit

About Cable Congress
Cable Congress, previously known as the ECCA Congress, is recognised as the most important event for senior executives within the European cable industry. The event is organised by Cable Europe, the European Cable Communications Association, which groups all the leading European cable TV operators and their national trade associations throughout Europe. The aim of Cable Europe is to promote and defend the industry’s policies and business interests at European and international level, and to foster co-operation among its members.

Over the last three years, Cable Congress has had a steady growing number of guests, and attracted an increasing amount of executives from the content industry. Cable Congress 2007, which took place in Amsterdam, had more than 70 speakers, and welcomed over 700 guests of which 37% were c-level executives. Cable Congress 2008 will most likely attract as much, if not more, people.

The 54th annual Cable Congress will take place in Madrid, Spain from 23-25 April 2008. The Congress will be held at the IFEMA Conference Centre, a venue which supports state-of-the-art technology demonstrations and highly professional educational sessions.

Please email [email protected] for information about Cable Congress.

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