EduBourseActualitésEden Ventures and Announce the £1 Million Investment Challenge

Eden Ventures and Announce the £1 Million Investment Challenge

Pierre Perrin-Monlouis Dernière mise à jour: 20 octobre 2021

Winning entrepreneur or startup building on the Platform to receive up to £1 Million in funding from leading early stage technology venture capital firm

Financing innovation not infrastructure, in the age of Platform-as-a-Service

LONDON – Dreamforce Europe Conference – May 7, 2008 – [NYSE: CRM], the market and technology leader in Software-as-a-Service and Platform-as-a-Service, and Eden Ventures, the early stage venture capital firm specializing in software and technology, today announced the £1 Million Investment Challenge – a venture challenge for entrepreneurs and early stage companies building on the Platform. delivers Platform-as-a-Service, enabling companies to develop and deliver any application on demand.

The £1 Million Investment Challenge, the first of its kind in the UK, is designed to inspire a new generation of independent software vendors (ISVs) to develop and deliver SaaS applications on the Platform. The winner will have the opportunity to negotiate with Eden Ventures for a potential investment of up to £1 million. Eden Ventures will announce the winner in November at Dreamforce 2008,’s user and developer conference.

“New investment models are required to match the new technology and business models made possible with Platform-as-a-Service and Software-as-a-Service,” said Marc Benioff, chairman and CEO, “Eden Ventures has a track record of success in identifying entrepreneurs and startups that have the vision and leadership necessary for long term business success. That’s why they are investing in companies based on the Platform.”

“SaaS and PaaS have transformed how entrepreneurs and established companies build, deliver and deploy business applications,” said Mark Farmer, General Partner, Eden Ventures. “As a team of successful entrepreneurs and experienced business managers we will apply our collective operational expertise to assist the development of SaaS and PaaS companies. Eden Ventures will help this new generation of entrepreneurs leverage to not only build innovative applications but also build successful long term businesses.”

The £1 Million Investment Challenge
For the £1 Million Investment Challenge, will work closely with Eden Ventures in an advisory capacity. As Eden reviews promising entrepreneurs and early stage companies building on the platform, will assist in due diligence, provide design review, packaging and distribution best practices, and go-to market programs for companies building applications on the platform. Eden Ventures and will meet regularly to review applications and companies that meet the criteria for the £1 Million Investment Challenge.

Eden Ventures will participate in a panel of judges evaluating the entries and selecting the winning entrepreneur or startup. In addition to providing a financial investment, the selected business will receive ongoing support from Eden’s team to grow their business. With Eden’s strong seed and Series A investment track record, they have particular skill in identifying entrepreneurs with the right balance of vision and leadership who can develop companies of lasting value. Entrants in the £1 Million Investment Challenge will be judged along eight main criteria:
• A strong team with deep domain knowledge
• International vision and ambition
• Customer success and user adoption
• A significant market opportunity and likelihood of becoming market leader
• Adoption and innovative use of the Platform
• Financial plan
• Competitive differentiation
• Likelihood of long-term company success

For more information, contest rules, and to enter, please visit or Platform and the AppExchange ( reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use to easily create a new generation of on-demand applications and deploy them worldwide as a service. allows applications to be easily shared, exchanged and installed with a few simple clicks via’s AppExchange marketplace, enabling all the innovation that unleashes to be easily distributed to the entire on-demand community.

The AppExchange economy continues to expand, with thousands of customers installing applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at

About Eden Ventures
Eden Ventures invests in technology companies in the telecommunications software, enterprise software, digital media, e-commerce, internet and mobile sectors in the UK and Ireland. Eden Ventures was founded by a group of software engineers turned investors and the team brings real operational experience to the venture process. The company’s blend of knowledge, experience and skill covers business strategy, sales and marketing, finance and operations, M & A transactions and institutional fund management. Eden delivers value to early stage technology companies through investment of hands-on skills and expertise as well as seed funding and Series A finance. Its goal is to help the businesses in its portfolio grow to their maximum potential through utilization of a key blend of skills and expertise.

Eden’s existing portfolio includes Huddle, Reevoo and Truphone, and recently completed exits include the sale of Apertio to Nokia. In 2007 Eden Ventures was awarded Winner, Exit of the Year, 2007 for the sale of Cramer Systems to Amdocs by Investor AllStars. Eden Ventures (UK) Ltd. is regulated by FSA.

About is the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS). The company’s portfolio of SaaS applications, including its award-winning CRM, available at, has revolutionized the ways that customers manage and share business information over the Internet. The company’s PaaS enables customers, developers and partners to build powerful on-demand applications that deliver the benefits of multi-tenancy across the enterprise. Applications built on the platform, available at, can be easily shared, exchanged and installed with a few simple clicks via’s AppExchange marketplace available at

As of January 31, 2008, manages customer information for approximately 41,000 customers including ABN AMRO, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, Sprint Nextel, and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM”. For more information please visit, or call 1-800-NO-SOFTWARE.


Copyright (c) 2008, inc. All rights reserved. Salesforce and the “no software” logo are registered trademarks of, inc., and owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Pierre Perrin-Monlouis
Pierre Perrin-Monlouis
Fondateur de Rente et Patrimoine (cabinet de gestion de patrimoine), Pierre Perrin-Monlouis est un analyste et trader pour compte propre. Il vous fait profiter de son expérience en trading grâce à ses analyses financières et décrypte pour vous les actualités des marchés. Son approche globale des marchés combine à la fois l'analyse technique et l'analyse fondamentale sur l'ensemble des marchés : crypto, forex, actions et matières premières.