Pierre Perrin-Monlouis Dernière mise à jour: 20 octobre 2021
12th May 2008: Macdonald Hotels & Resorts is re-launching its revolutionary conference and meetings product, [email protected] The initiative, first introduced to the market in 2005, has already contributed to a 10% rise year on year in the group’s meeting and event revenue, but in 2008 is being evolved to stay in tune with the changing needs of the meeting planner.
The refreshed [email protected] will continue to follow the same principals of, attention to detail, fresh and innovative food, and a consistent complete meetings product, throughout the group’s four and five star properties. The re-launch includes additional facilities in meeting rooms, enhanced customer service, and crucially, closer liaison with meeting planners, ensuring [email protected] remains in sync with their needs.
Key examples of the initiative have been the promotion of public transport such as trains to reach destinations, and effective use of sustainable purchasing agreements for food and consumables, aspects growing in importance among corporates selecting conference and meeting venues.
“[email protected] was a tremendous success when it was launched and whilst it was proving to be very popular, we were conscious that we couldn’t let it become tired in what is a very competitive market place. This investment has shaken the cobwebs away and enabled us to not only enhance our core product but reinvigorate the passion in our teams,” comments Andrew Watson, Senior Marketing Manager at Macdonald Hotels & Resorts. “[email protected] is a seal of quality that meeting planners can trust, wherever they book in the UK.”
Already there are a number of similar products on the market, a trend Macdonald’s Director of Sales, Esther Conn sees as a positive move for meeting planners; one of whom commented:
“For me [email protected] is a mark of consistency; it means that if I am planning a series of meetings across the country, I can trust that the quality and attention to detail will be there throughout, particularly in relation to refreshments, menus and customer service.” Comment by Paul Bates, Project Manager, VT Group
“Meeting planners want quality and consistency, so there can be little wonder initiatives like this are being introduced across the industry,” concludes Esther Conn. “Our aim is that [email protected] continues to stay in touch with the needs of our clients and evolves appropriately, ensuring its place as a market leader in this sector.”
– Ends –
Notes for Editors
Further comment, information, high resolution images, interviews and visits to any of the Macdonald Hotels and Resorts can be arranged by speaking with:
Lynn Hunter, Communications Manger, Macdonald Hotels & Resorts
T: 01506 815246
E: [email protected]
About [email protected]
Macdonald Hotels & Resorts we combine the very best in meeting and conference facilities. Our attention to detail is demonstrated through impeccable and consistent service, and our fine cuisine, with the use of only the freshest ingredients. All of this complemented by superb accommodation and leisure facilities.
We offer:
• Flexible space for large and small meetings across the UK.
• Capacity to accommodate up to 1,150 delegates.
• Fresh and innovative food ideas.
• Range of bedrooms to suit any business need.
• Attention to detail.
• Solutions for indoor and outdoor activities.
• Ability to deliver on time, every time.
For more information, call Conference Direct on 0845 604 4242 or email [email protected]
Macdonald Hotels & Resorts Limited operates 48 hotels across the UK and ten resorts throughout the UK and Spain. The company employs over 4,400 staff and operates in excess of 3900 hotel rooms. First established in 1990 by Donald Macdonald and colleagues, the company was floated in 1996 on the main London Stock Exchange. In 2003, it returned to private ownership and was one of Scotland’s biggest public to private deals at a cost of £620m, which was wholly underwritten by the Bank of Scotland. The Bank now owns 50% of the equity with the remainder held by the management.
The Group’s focus is on developing its strong portfolio of four and five star hotels, with each offering its own character and individuality underpinned with the quality and attention to detail expected of the Macdonald brand. In particular, the company prides itself on the seasonality and provenance of its food within the hotels, from breakfast through to dinner, as well as its wide range of specially selected wines.
The Group has recently embarked on a programme of investment and refurbishment that includes properties such as Macdonald Blossoms in Chester, Macdonald Old England in Windermere and Compleat Angler in Marlow.
The Group has also recently created two new hotels – the Macdonald Portal Hotel and Spa was launched in July 2007 on the site of the Portal Championship Golf Course, in Tarporley, Cheshire, and the Macdonald Manchester Hotel, situated in the heart of the city centre, adjacent to Piccadilly Station, opened in October 2007.
