EduBourseActualitésAlcatel-Lucent enhances call center capabilities for CJSC “NCC” with Genesys SIP solution

Alcatel-Lucent enhances call center capabilities for CJSC “NCC” with Genesys SIP solution

Paris, June 3, 2008 – Alcatel-Lucent (Euronext Paris and NYSE: ALU) today announced that Closed Joint Stock Company “NCC” (NCC), an affiliate of the Volga region’s incumbent operator Volgatelecom, has chosen its advanced IP Contact Center solution based on software technology from Genesys Telecommunications Laboratories, an Alcatel-Lucent company, to upgrade and enhance NCC’s existing call center capabilities in Russia. Alcatel-Lucent will provide systems integration, testing and deployment services for the existing call center consolidation to make the modernized call center fully operational in June 2008.

According to the terms of the agreement, the transformation of NCC call center will enable the operator to unify operations of its customer care services in six regions of Volga district in Russia. NCC will introduce advanced call routing and prioritization functionality to intelligently distribute incoming calls among agents, forwarding important calls to the most experienced agents. The state of the art contact center will also provide NCC customers with new information and offers through proactive customer service, helping NCC to offer the highest level of customer care and significantly increase its customers’ loyalty level.

Genesys leverages the SIP standard (Session Initiation Protocol) in its contact centers. The deployment of SIP is significant because it is a key indicator of how IP technology continues to gain momentum as businesses invest in next generation customer service solutions. According to the most recent market assessments from Gartner (Gartner Dataquest – “Market Share: Contact Centers,Worldwide, 2006” by Drew Kraus, May 2007), Internet Protocol (IP) agent shipments worldwide grew by 67.9 percent between 2005 and 2006 to represent 38.7 percent of the worldwide contact center market in 2006. During this same period, Genesys increased its worldwide IP agent shipments by 153.9 percent.”

The key advantages for NCC of using the Genesys SIP solution include:

Removing the barriers to excellent and efficient customer service imposed by traditional telephony systems
Letting organizations leverage the entire enterprise including branch, home, and expert users to achieve differentiating customer service
Enabling flexible customer service operations that can react dynamically to changing customer needs
Incorporating the contact center into mainstream IT operations, separating the telephony layer from applications, and reaping the associated cost savings
Avoiding rip and replace to ensure customer service continuity and maximize value of existing investments
“We considered several offers for our contact center modernization project and the Alcatel-Lucent solution best enables us to continue to deliver high quality communication services to our customers, while reducing operational costs,” said Mikhail Petrov, General Director of NCC. “Alcatel-Lucent’s Genesys solution enables our distributed and home-based agent structure, unified call routing monitoring and reporting. We can therefore decrease the cost of human resources as well as IT and maintenance costs.”

The IP contact center solution includes Genesys SIP Server, Genesys Customer Interaction Management platform (86 agent seats), Genesys Outbound Voice subsystem for outbound phone campaigns (15 agent seats), and Alcatel-Lucent services on project management, consulting, installation, commissioning, software integration and maintenance.

The pure Genesys software solution operates on standard off-the shelf server and VoIP hardware, reducing maintenance costs and allowing NCC to harmonize its IT infrastructure in accordance to corporate standards.

“We are proud to expand our position as the partner of choice for NCC, one of the largest mobile operators in the Volga region,” said Alexander Tikhonov, Vice-president of Alcatel‑Lucent’s activities in the CIS. “We have been supplying our solutions to NCC since 1994 and the operator’s contact center modernization is yet another step in our long-term business relationship. With the broadest communications solutions portfolio in the industry as well as our extensive experience of complex project deployments, Alcatel-Lucent is ready to meet any request from our customers.”

About CJSC “NCC”
CJSC “NCC” is the first Russian mobile carrier operating in the telecommunication market in GSM standard since 1995. Today, NCC being among top ten Russian mobile carriers provides services in 6 Volga regions, such as Nizhniy Novgorod, Penza, and Saratov areas, Chuvashia, Tatarstan, and Mordovia. As of the end of March 2008, NCC has more than 2.35 million subscribers. NCC offers its services to all market segments under its own trade marks: ON, CITY, and SPHERE. The only NCC’s shareholder is OAO VolgaTelecom, – the largest telecommunication company in the Volga region. For details, see:

About Genesys Telecommunications Laboratories, Inc.
Genesys, an Alcatel-Lucent company, is the only company that focuses 100% on software to manage customer interactions over the phone, Web and in e-mail. The Genesys software suite dynamically connects customers with the right resources – self-service or assisted-service – to fulfill customer requests, optimize customer care goals and efficiently use resources. Genesys software directs more than 100 million customer interactions every day for 4,000 companies and government agencies in 80 countries. These companies and agencies can leverage their entire organization, from the contact center to the back office, to improve the overall customer experience. As a result, Genesys helps stop customer frustration, drive efficiency and accelerate business innovation. For more information, go to or visit the industry blog at

About Alcatel-Lucent
Alcatel-Lucent (Euronext Paris and NYSE: ALU) provides solutions that enable service providers, enterprise and governments worldwide, to deliver voice, data and video communication services to end-users. As a leader in fixed, mobile and converged broadband networking, IP technologies, applications and services, Alcatel-Lucent offers the end-to-end solutions that enable compelling communications services for people at home, at work and on the move. With operations in more than 130 countries, Alcatel-Lucent is a local partner with global reach. The company has the most experienced global services team in the industry, and one of the largest research, technology and innovation organizations in the telecommunications industry. Alcatel-Lucent achieved revenues of Euro 17.8 billion in 2007 and is incorporated in France, with executive offices located in Paris. For more information, visit Alcatel-Lucent on the Internet:

Contact the Alcatel-Lucent Press Office: [email protected]

Pierre Perrin-Monlouis
Pierre Perrin-Monlouis
Fondateur de Rente et Patrimoine (cabinet de gestion de patrimoine), Pierre Perrin-Monlouis est un analyste et trader pour compte propre. Il vous fait profiter de son expérience en trading grâce à ses analyses financières et décrypte pour vous les actualités des marchés. Son approche globale des marchés combine à la fois l'analyse technique et l'analyse fondamentale sur l'ensemble des marchés : crypto, forex, actions et matières premières.