EduBourseActualitésOracle Previews Oracle® Sales Prospector

Oracle Previews Oracle® Sales Prospector

Social CRM Application Debuts at Enterprise 2.0 Conference

Enterprise 2.0 Conference, Boston, MA 10-JUN-2008 05:00 AM
Oracle (NASDAQ: ORCL) today announced Oracle(r) Sales Prospector, a new social CRM application designed to enhance CRM and the productivity of sales professionals.
Previewing this week at the Enterprise 2.0 Conference during the Oracle keynote on Wednesday, June 11, Oracle Sales Prospector is the first of a new class of Oracle Social CRM Applications that leverage collective intelligence to give sales professionals qualified leads faster. With an intuitive, Web 2.0-type user experience, Oracle Sales Prospector identifies what to sell to which potential prospects based on buying patterns.
To help sales professionals focus on more productive leads, Oracle Sales Prospector is designed to mine and analyze information across internal systems and public information sources for top prospects recommendations, identify potential references and analyze purchase probability.
Using analytics to evaluate companies with similar profiles and intelligence gathered from the enterprise and public domain, Oracle Sales Prospector analyzes the products purchased, as well as the purchase history of organizations, to recommend potential deals for sales representatives to pursue, projected revenue, close probability and time to close for each deal predicted. Based on this insight, a salesperson can assess the right opportunities to pursue for any given situation.
By centralizing sales intelligence into a collective repository, sales people can benefit from others by accessing the same references and data that helped them close a deal with a similar, or like-minded, customer. This network effect looks at every order taken from every customer. As more data is collected, via the network, the recommendations improve over time. Ultimately, the more data in the system, the better the results, which provides everyone with an incentive to utilize and feed the network.
Oracle Sales Prospector users have the flexibility to identify the most promising leads through search and filter capabilities, while getting results via a highly intuitive, rich graphical user interface.
Oracle Sales Prospector is built on open, standards-based technology including Oracle Fusion Middleware. This next–generation sales productivity application leverages an enterprise social networking foundation and is delivered via a Software-as-a-Service (SaaS) model leveraging Oracle Grid Computing.
Because Oracle Sales Prospector is designed, built and supported by Oracle, organizations reap the benefits of tight integration with other Oracle products, open standards, Oracle’s technology leadership and world-class support.
Oracle Sales Prospector can be used as a standalone or to complement, and extend, first generation CRM systems that were built for reporting and forecasting. It can be used with virtually any CRM system, including: Siebel CRM, Oracle CRM On Demand, the Oracle E-Business Suite and SAP.
Supporting Quotes

“Oracle Sales Prospector makes it easy for a sales professional to access valuable sales leads,” said Oracle Vice President of CRM Mark Woollen. “Oracle Sales Prospector helps deliver sales recommendations based on the buying patterns of customers with similar attributes. This use of collective intelligence combined with a consumer-like user experience provides sales professionals with a powerful means of intelligently targeting new business and accelerating revenue.”
“Oracle Sales Prospector will give our sales team a competitive edge by allowing them to better understand the specific needs and pain-points of current and potential customers,” said Steve Romeo, Vice President of Information Technology at Breg Inc. “Oracle Sales Prospector will provide our sales force a unique vantage point, that ultimately benefits our customers, via mash-ups that combine internal customer and product data with external business sources. In a single glance, our sales team has all the information they to need to make thoughtful, accurate, and proactive recommendations.”
“Every sales professional wants to know what the next-likely-to-buy is for their customers, but they don’t want to be burdened with cumbersome analyses that requires heavy IT involvement,” said Sheryl Kingstone, Director of Enterprise Research, Yankee Group. “The goal of Oracle Sales Prospector is to present this data in an easy-to-consume manner that doesn’t require data entry and actually accelerates lead generation with a metaphor that sales professionals can easily grasp. Oracle Sales Prospector is another step forward for solidifying the trend for the consumerization of the enterprise.”
“The launch of Oracle Sales Prospector is significant because it applies the power of social computing to the particular challenges facing corporate sales teams. Most importantly, it does this by adding to and integrating with a company’s existing business systems and processes-allowing them to transform their sales approach without having to rework their whole system,” said Cindi Nicolas, Senior Executive in Accenture’s Sales Tranformation practice. ” Oracle Sales Prospector signals the growing take-up of social networking capabilities for the enterprise. As a leader in the deployment of both SaaS and social computing, Accenture sees the integration of the two as an accelerator of productivity and business value for clients. In fact, our experience and research shows that high performing IT organizations are two to three times more likely to be implementing SaaS than the typical organizations.”

Supporting Resources

Oracle Social CRM Applications
Enterprise 2.0 Conference
Profit Magazine, “Web 2.0 Powers CRM for Sales”
Oracle CRM homepage
Oracle Deal Management, another social CRM application
About Oracle
Oracle (NASDAQ: ORCL) is the world’s largest enterprise software company. For more information about Oracle, please visit our Web site at

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Pierre Perrin-Monlouis
Pierre Perrin-Monlouis
Fondateur de Rente et Patrimoine (cabinet de gestion de patrimoine), Pierre Perrin-Monlouis est un analyste et trader pour compte propre. Il vous fait profiter de son expérience en trading grâce à ses analyses financières et décrypte pour vous les actualités des marchés. Son approche globale des marchés combine à la fois l'analyse technique et l'analyse fondamentale sur l'ensemble des marchés : crypto, forex, actions et matières premières.