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Leading Analyst Firm Positions Oracle’s Siebel Multi-Channel Campaign Management Software in Leader’s Quadrant

REDWOOD SHORES, Calif. 23-JUN-2008 05:00 AM
Oracle (NASDAQ: ORCL) today announced that its Siebel Enterprise Marketing Suite has been positioned in the Leader’s Quadrant of the Gartner Multi-Channel Campaign Management, 2008 Magic Quadrant report.1
The Gartner Magic Quadrant evaluates vendors based on their completeness of vision and their ability to execute on that vision.
According to Gartner, vendors in the Leaders Quadrant “… consistently do considerably better in overall campaign management performance for basic and advanced campaign management, as well as for integration with e-marketing. Leaders have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business.”
Siebel Enterprise Marketing links strategy and planning to multi-channel execution and measurement, and uniquely guides marketers through tasks based on embedded best practices. It offers integrated but modular solutions covering planning and resource management, campaign management, segmentation and targeting, email and Web marketing, events management, channel marketing, loyalty program management, lead and response management and marketing analytics.
In 2007, Oracle delivered its latest suite of marketing applications, Siebel Enterprise Marketing 8.0, which enables marketers to improve response rates and increase revenues. Siebel Enterprise Marketing 8.0 is ideal for business-to-business organizations that need strong lead management capabilities and tight integration with trade promotions and sales force automation. This new release is also a clear choice for business to consumer organizations, particularly in the retail and travel industries, that need strong loyalty management capabilities.
Supporting Quotes

According to the Gartner report, “The multichannel campaign management market continues to show strong growth. Marketing automation is the fastest-growing CRM investment area, with approximately 14.7% compound annual growth rate from 2007 through 2012.”
“In my opinion, this strong growth is driven by marketers need to deliver better campaign results. With customers in both B2B and B2C industries, Siebel Marketing has demonstrated its ability to support marketers looking to deliver measurable and successful campaigns,” said Oracle Vice President of Marketing and Loyalty Strategy, Melissa Boxer.
Supporting Resources

Full report
Siebel Enterprise Marketing Suite homepage
Siebel Enterprise Marketing Suite datasheet
1 Gartner, Inc. “Magic Quadrant for Multichannel Campaign Management, 2008” by Adam Sarner, April 25, 2008.

About the Magic Quadrant
The Magic Quadrant is copyrighted 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Oracle
Oracle (NASDAQ: ORCL) is the world’s largest enterprise software company. For more information about Oracle, please visit our Web site at

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Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners. This document is for informational purposes only and may not be incorporated into a contract or agreement.

Pierre Perrin-Monlouis
Pierre Perrin-Monlouis
Fondateur de Rente et Patrimoine (cabinet de gestion de patrimoine), Pierre Perrin-Monlouis est un analyste et trader pour compte propre. Il vous fait profiter de son expérience en trading grâce à ses analyses financières et décrypte pour vous les actualités des marchés. Son approche globale des marchés combine à la fois l'analyse technique et l'analyse fondamentale sur l'ensemble des marchés : crypto, forex, actions et matières premières.