Provider of Healthcare Products and Services Succeeds with Web Content Management Initiative, Looks to Expand Enterprise Content Management Footprint
Redwood Shores, Calif. 23-JUN-2008 05:00 AM
Blue Cross and Blue Shield of Minnesota, the largest health plan in Minnesota, improved the quality of its Web content and significantly reduced the time and resources required to maintain its public Web site, as well as its intranet, by deploying Oracle Universal Content Management.
Using Oracle software, the organization has enabled line of business managers to update Web content without assistance from IT staff. As a result, Blue Cross and Blue Shield of Minnesota was able to more strategically allocate IT resources and reduce the time required for Web site updates from an average of three days to just 15 or 20 minutes.
Because the process for making site updates has been simplified by Oracle Universal Content Management, the organization can better serve its constituents by consistently providing them with the most up-to-date information on its products and services.
Blue Cross and Blue Shield of Minnesota�s Web Content Management system is now accessed by hundreds of employees, and the number of users is growing rapidly. By 2009, the organization expects to have more than 4,000 employees using the system.
Building on the success of the first stage of its deployment, Blue Cross and Blue Shield of Minnesota plans to roll out additional components of Oracle Universal Content Management, including digital asset management and document management, while integrating several business applications into the system to create a true enterprise content management solution.
“With Oracle Universal Content Management, our Web content is now in the hands of the business people. They completely own it. We don’t have to have a Webmaster or anyone else from IT worrying about making sure content gets to the site,” said Tom Chaffee, Principal Operations Architect, Blue Cross and Blue Shield of Minnesota.
“Long term, we need a content management system that provides a single content repository that can be integrated with a wide range of applications and content sources. Oracle Universal Content Management delivers the scalability and functionality we need along with the best tools for integration we have seen,” said Chaffee.
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Oracle enterprise content management software is a unified enterprise content management platform that enables customers to leverage industry-leading document management, Web content management, digital asset management, and records management functionality to build their business applications. Building a strategic enterprise content management infrastructure for content and applications helps customers to reduce costs, easily share content across the enterprise, minimize risk, automate expensive, time-intensive and manual processes, and consolidate multiple Web sites onto a single platform. For more information about Oracle enterprise content management software, visit http://www.oracle.com/goto/contentmanagement.
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