EduBourseActualitésMidSouth Bank, N.A. Revamps Customer Service With Oracle® CRM On Demand and...

MidSouth Bank, N.A. Revamps Customer Service With Oracle® CRM On Demand and Call Center On Demand

Pierre Perrin-Monlouis Dernière mise à jour: 20 octobre 2021

MidSouth Bank Leverages Oracle Applications to Immediately Deliver Superior Customer Experiences

REDWOOD SHORES, Calif. 01-JUL-2008 05:00 AM
Oracle (NASDAQ: ORCL) today announced that MidSouth Bank, a growth oriented financial institution with 34 locations and 120 ATMs throughout southern Louisiana and southeast Texas, has chosen Oracle(r) CRM On Demand and Oracle’s Call Center On Demand for a major overhaul of the company’s customer service.
After evaluating six other vendors, MidSouth Bank decided Oracle was the company that met its vision for workflow, built-in analytics, and support and communication through a technology partnership.
Selecting Oracle will help MidSouth Bank meet many of its business goals for the project, including: increased sales and revenue; 360-degree holistic customer view; contact and campaign management; a fast ROI; better reporting of sales and marketing efforts; lead tracking and sales revenue forecasting; pipeline management; and reduction of manual processes.
MidSouth’s technology goals include little to no in-house IT management; enhanced data integration and data integrity of customers; built-in analytics tools; ability to integrate with open source; and capability of CRM applications to parse to other web-browser based products.
Once the second phase of deployment is completed later this year, MidSouth Bank will benefit from a new, optimized Oracle implementation that focuses on leads, contacts, opportunities, financial accounts, service requests and dashboards that integrate with core financials.
Supporting Quotes

“By selecting Oracle CRM On Demand and Call Center On Demand, our implementation is built on a solid bedrock of industry-leading technologies that can scale for future growth,” said Alex Calicchia, senior vice president and CMO, MidSouth Bank. “We are already beginning to reap the benefits from this choice.”
Supporting Resources

MidSouth Bank, N.A.
Oracle CRM On Demand
Oracle CRM Call Center On Demand
About MidSouth Bancorp, Inc.
MidSouth Bank, N.A. is wholly owned by MidSouth Bancorp, Inc. (AMEX: MSL), a bank holding company headquartered in Lafayette, La., with total assets of $937 million as of March 31, 2008. MidSouth Bank has 34 locations in Louisiana and Texas and more than 170 ATMs. The Company offers complete banking services to commercial and retail customers in south Louisiana and southeast Texas. The group is community oriented and focuses primarily on offering commercial and consumer loan and deposit services to individuals, and small and middle market businesses.
Established in 1985, MidSouth Bank has 26 offices extending along the Interstate 10 corridor in south Louisiana located in Lafayette (9), Baton Rouge (3), New Iberia (3), Lake Charles (2), Sulphur, Jeanerette, Jennings, Thibodaux, Larose, Opelousas, Breaux Bridge, Cecilia, Morgan City and Houma. Additionally, the Company has six full-service offices in the southeast region of Texas, including Beaumont (3), Vidor, College Station and Conroe. It also has a mortgage loan office in Conroe and a commercial loan production office in the greater Houston market that will be converted to a full-service banking facility in 2008.

About Oracle
Oracle (NASDAQ: ORCL) is the world’s largest enterprise software company. For more information about Oracle, please visit our Web site at

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Pierre Perrin-Monlouis
Pierre Perrin-Monlouis
Fondateur de Rente et Patrimoine (cabinet de gestion de patrimoine), Pierre Perrin-Monlouis est un analyste et trader pour compte propre. Il vous fait profiter de son expérience en trading grâce à ses analyses financières et décrypte pour vous les actualités des marchés. Son approche globale des marchés combine à la fois l'analyse technique et l'analyse fondamentale sur l'ensemble des marchés : crypto, forex, actions et matières premières.