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30 Minutes And Counting…The New Email Time-Bomb For UK Business

Pierre Perrin-Monlouis Dernière mise à jour: 20 octobre 2021

Vodafone UK’s Critical Response Time Index

• 1 in 10 businesses now expect a 30 minute turnaround on new business emails
• The lack of mobile email access is costing British business at least £7.345 billion a year *
• One in three businesses still expect a response within two hours
• Average cost to a business of lost opportunities stands at £18,840 per business, per year
• Over a third (36%) of UK workers say lack of mobile email causes unnecessary stress and conflict in the workplace

The annual Vodafone Critical Response Time Index**, now in its second year, can reveal that a third of UK businesses continue to expect an email response to their new business enquiries within two hours, consistent with the 2007 survey. More alarmingly however is the growing number of businesses (up 11% on 2007) where patience levels are wearing even thinner – expecting a reply to their enquiry by email in half an hour, These lost opportunities, business owners say, cost them on average £18,840 – an inflation beating 5% rise year on year.

The Index, which examines the changing attitudes of UK business to email behaviour, also indicates that the combination of pressure from quicker turnaround and potential financial loss is causing workplace anxiety: More than a third (36%) of UK workers are aware of occasions where lack of access to email, whilst on the move, has caused unnecessary stress and conflict in the workplace, rising to 48% for those working in London.

Mark Bond, Enterprise Business Unit Director, Vodafone UK commented. “This year we have seen mobile email access, more than ever before, become an essential piece of the business armoury. This survey clearly demonstrates that the way we approach our work is changing and businesses need to move to address that change.”

In response to the growing use and availability of mobile email, Vodafone has extended the Index this year to ask a number of business critical questions, revealing both, a growing demand for email access on the move, and a realisation of a number of the benefits of more widespread adoption:

Mobile Email for the Masses
• 42% of all workers now say they need to be able to access and respond to emails when away from the office during work hours, simply to keep the wheels of business turning, including 53% of HR staff, 40% of customer/client service professionals, 54% of finance workers (a further 30% of all workers say the same when outside of typical working hours rising to 40% of middle management and 54% of senior management)
• 58% of employees believe that all employees will need mobile email access in the future. 12% believe that time has already come – while more than one in five employers believe the same

Mobile Email as Stress Solution
• More than a third (36%) of the UK workforce are aware of occasions where the absence of mobile email access has caused unnecessary stress and conflict in the workplace, rising to 48% of the London workforce, 60% of Sales & Marketing professionals and two thirds of workers who spend (on average) half the week away from the office
• Three out of ten workers suffer stress when encountering a very full inbox upon returning from meetings – rising to more than a third of younger workers, while 17% feel anxious when they are ‘offline’

Time critical
• 35% of the workforce also feel that the absence of mobile email access or availability leads to wasted time (such as in between meetings or travelling to events). The figure doubles amongst workers, such as service engineers who spend some of their time outside of the office regularly (stipulated as at least two days a week).
• The average time wasted across a typical working month equates to 4 working days per month – 31hrs a month – (or a fifth of the working month).

* ONS data shows there are 1.67m VAT registered businesses in the UK. 23.4% of these businesses are aware of lack of mobile email costing lost business (average loss to business = £18,800). £18,800 x 390,700 business (23.4% of all businesses) = £7,345billion.
** Survey carried out online by Opinion Matters between 25.04.08 and 14.05.08 amongst a nationally representative sample of 2025 UK adults aged 16+.


For further information please contact:
Alistair Kent
Harvard PR
[email protected]
07773 766 783

About Vodafone UK
Vodafone UK has 18.4 million customers and is part of the world’s leading international mobile telecommunications Group, offering a wide range of voice and data communications. The company is committed to providing mobile solutions that allow both consumer and business customers to make the most of now. In addition, Vodafone connects customers across the globe with roaming agreements worldwide. It provides 3G roaming in 29 countries and offers great roaming value with Vodafone Passport. For more information, please visit

Pierre Perrin-Monlouis
Pierre Perrin-Monlouis
Fondateur de Rente et Patrimoine (cabinet de gestion de patrimoine), Pierre Perrin-Monlouis est un analyste et trader pour compte propre. Il vous fait profiter de son expérience en trading grâce à ses analyses financières et décrypte pour vous les actualités des marchés. Son approche globale des marchés combine à la fois l'analyse technique et l'analyse fondamentale sur l'ensemble des marchés : crypto, forex, actions et matières premières.