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Toyota Motor Europe and CERTPOINT Systems Win Coveted Silver Award For The “Best E-Learning Project In Securing Widespread Adoption” By E-Learning Age Awards 2008

Thursday 20th November 2008, Toyota Motor Europe (TME) and CERTPOINT Systems™, a leading global provider of corporate training software and solutions have been awarded the prestigious Silver Award in the “Best e-Learning project in securing widespread adoption” category by e-Learning Age. The ceremony took place at the Park Lane Hotel in London on 6th November 2008.

The award submission presented the complex challenges that Toyota successfully addressed when implementing its Learning Management System to the company’s expansive retailer network. It also focused on the company’s process improvements.

Guy Kerjouan, Senior Manager, Toyota Retail Academy commented: “The award is a fantastic honour and we are delighted. It is recognition of a complex rollout across Europe where collaboration between Toyota teams and business partners as well as the ability for local regions to adapt, assured the success of the programme. We worked closely with CERTPOINT Systems to implement a flexible learning management solution, named Toyota Connect, to support our training requirements across Europe in over 30 languages and markets quickly and efficiently.”

Kerjouan continued: “The main benefit of our LMS is that it provides the glue to bind autonomous dealerships into a community. This strengthens our corporate image and improves our brand awareness through a consistent message flavoured with local market enhancements. The net effect is that customer satisfaction is improving because retailers have access to time sensitive information faster. Adoption of the new technology would have not been possible without the continued support of Toyota’s National Marketing and Sales Companies (NMSCs), the regional champions and the different teams that have been part of the Learning Technology group since the start of this project.

Ara Ohanian, CEO, Founder and President of CERTPOINT Systems Inc. added: “The Toyota Motor Europe case study is an excellent example of how learning can be delivered at all levels and maximise talent within the organisation. The award is a direct result of a highly motivated team that strives to deliver the best possible results and we are thrilled to be recognised by the judging panel at e-Learning Age.”

There are now 65 000 of people actively using Toyota Connect and a further 5 000 are expected to connect to the system by 2009.


Notes to editors
About CERTPOINT Systems Inc.

CERTPOINT Systems provides an all-in-one software suite to manage talent, deliver knowledge, and track business results. Global leaders like Toyota, Honda, and Black & Decker use CERTPOINT’s technology to arm their employees and partners with the knowledge they need to win and retain customers. CERTPOINT Systems helps more people in more places easily gain knowledge faster with measurable business results. Founded in 1996, CERTPOINT Systems is used by more than 1,000 businesses in over 35 countries and languages to deliver knowledge beyond the organization deep into sales and service channels. Please visit

CERTPOINTVLS TM is a global learning technology solution that puts talent and knowledge to work throughout the organization and extended enterprise to increase and measure performance on the job for stronger business results. The suite integrates Learning Management (LMS), Content Management, Competency Management and Collaboration into a seamless learning system for creating, managing, delivering and tracking all online learning activities.

CERTPOINT Systems, the CERTPOINT logo and CERTPOINTVLS are trademarks or registered trademarks of CERTPOINT Systems Inc. and/or its affiliates in the United States and/or other countries. Other names may be trademarks of their respective owners.

About Toyota Motor Europe:
Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota and Lexus vehicles, parts and accessories, and Toyota’s European manufacturing and engineering operations. Toyota directly and indirectly employs around 80,000 people in Europe and has invested over €7 billion since 1990. In 2007, Toyota sold 1,238,638 Toyota and Lexus vehicles in Europe, enjoying its 11th consecutive record year of sales. For more information, go to

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Pierre Perrin-Monlouis
Pierre Perrin-Monlouis
Fondateur de Rente et Patrimoine (cabinet de gestion de patrimoine), Pierre Perrin-Monlouis est un analyste et trader pour compte propre. Il vous fait profiter de son expérience en trading grâce à ses analyses financières et décrypte pour vous les actualités des marchés. Son approche globale des marchés combine à la fois l'analyse technique et l'analyse fondamentale sur l'ensemble des marchés : crypto, forex, actions et matières premières.