NEW YORK AND SAN FRANCISCO, December 08, 2008 — Today American Express was named the Official Card Partner of the San Francisco Convention & Visitors Bureau (SFCVB). The partnership will help SFCVB members extend their marketing reach and provide offers to high-spending American Express Cardmembers who visit San Francisco or live in the region. American Express will also provide insights to member businesses to help them understand current customers, identify new customers and entice lapsed customers to return.
“We are very excited to be partnering with American Express, a leader in the travel and payments industry,” said Joe D’Alessandro, president and CEO, San Francisco Convention & Visitors Bureau. “This new cooperative marketing relationship will allow us to access American Express Cardmembers through a variety of American Express marketing channels, providing more value and opportunities to our customers and members.”
“American Express is delighted to become the Official Card Partner of the San Francisco Convention & Visitors Bureau,” said Tom Pojero, senior vice president and general manager, merchant acquisition and field client management, American Express Merchant Services. “This partnership with the SFCVB benefits both our Cardmembers and San Francisco merchants, as we create programs and offers that showcase the many exciting places in San Francisco to dine, shop and visit.”
Some of the first programs that will take place as a part of this partnership include:
“American Express Exclusive Offers – Only in San Francisco.” These value-added offers from San Francisco retailers, hotels, restaurants, and spas run Jan. 1 through Dec. 31, 2009. A complete listing of offers will be available on www.onlyinsanfrancisco.com beginning Jan. 5, 2009.
“3 Nights for the price of 2.” This lodging promotion, which begins Jan. 1 through June 30, 2009 offers three hotel nights for the price of two when reserved with any American Express Card and booked on www.onlyinsanfrancisco.com. The list of participating hotels will be posted on www.onlyinsanfrancisco.com beginning Jan. 5, 2009.
“Dine About Town San Francisco.” The eighth annual restaurant promotion returns Jan. 15 – 31 and again June 1 – 15, 2009. Diners may select from more than 100 Bay Area restaurants offering prix-fixe lunch menus for $21.95 and/or dinner menus for $34.95, exclusive of tax and gratuity. American Express is the preferred method of payment. A complete Dine About Town January 2009 restaurant list will be posted beginning Dec. 15 at www.onlyinsanfrancisco.com/dineabouttown/.
The San Francisco Convention & Visitors Bureau is a private, not-for-profit organization that markets the City as a leisure, convention and business travel destination. With more than 1,700 members, the SFCVB is one of the largest membership-based tourism promotion agencies in the country. Tourism, San Francisco’s largest industry, generates in excess of $8.2 billion annually for the local economy. The SFCVB business offices are located at 201 Third St., Suite 900, San Francisco, CA 94103. The Bureau also operates the Visitor Information Center at Hallidie Plaza, 900 Market Street at the corner of Powell and Market streets. For more information, call 415-974-6900 or visit www.onlyinsanfrancisco.com.
About American Express
American Express Company is a leading global payments, network and travel company founded in 1850. Merchant Services is the merchant network of American Express, which acquires and maintains relationships with millions of merchants around the globe, which welcome American Express-branded Cards.