Round Rock, Texas, February 5, 2009
More than style statements, Dell’s Promise Pink laptops contribute to a passionate cause
Dell announced today a partnership with Susan G. Komen for the Cure to raise money through Dell’s new Promise Pink laptops and Minis for breast cancer research and community-based programs for breast health education and screening.
Starting today, with every purchase of a Promise Pink laptop or Mini, Dell will donate $5.00 to Susan G. Komen for the Cure, the world’s largest breast cancer organization. The partnership is part of Dell’s continued commitment to community involvement.
Dell is committed to making a positive impact on the world and contributing to the fight against breast cancer.
Dell will donate $5.00 for each Promise Pink Dell PC or Mini purchased to Susan G. Komen for the Cure, with a minimum donation of $250,000 in 2009.
Already one of Dell’s most popular colors, the new Promise Pink PCs and Minis make a style statement while supporting a meaningful cause.
Promise Pink is available today in the Inspiron Mini 9 & Mini 12, as well as the Inspiron 1525, Studio 15 & Studio 17, Studio Hybrid, XPS M1330, the XPS M1530 and the Latitude E4200
Through its Promise Pink offer and as host to one of the busiest retail Web sites in the world, Dell is helping drive awareness of a disease that is diagnosed in more than 1.3 million women worldwide each year.
Dell actively listens to its users through Dell Communities like IdeaStorm, and Komen for the Cure is a cause those communities support.
About Susan G. Komen for the Cure and Breast Cancer
The global leader of the breast cancer movement, Susan G. Komen for the Cure has invested more than $1.3 billion since inception in 1982.
As the world’s largest grassroots network of breast cancer survivors and activists, Komen for the Cure promises to save lives and end breast cancer forever.
Breast cancer research has lead to successful discoveries including personalized treatments for the disease, but there is still much work to be done.
Early detection is key to increasing the chances of survival because when breast cancer is caught before spreading beyond the breast, the five-year survival rate in the U.S. is 98 percent.
“Many of us at Dell and in our communities have been touched by breast cancer and we feel privileged to join the fight with such an impactful organization,” said Michael Tatelman, Dell vice president of consumer sales and marketing. “Dell’s partnership with Susan G. Komen for the Cure is another opportunity to make choices in personal technology that reflect passion areas and self-expression.”
“With Dell’s Promise Pink laptops, people will be able to share their passion for the cause and show their support for those touched by breast cancer,” said Katrina McGhee, vice president of marketing at Komen for the Cure. ”Dell users are joining the global breast cancer movement and helping us create a world without breast cancer.”
People worldwide can buy Dell (NASDAQ: DELL) online, by phone and in 20,000 stores