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DVB-SH trial by RAI, 3 Italia, Alcatel-Lucent and Eutelsat enables a perfect blend of satellite and terrestrial networks for mobile TV

Mobile World Congress Barcelona, February 16, 2009 — The first DVB-SH trial launched in Turin by the Italian broadcaster RAI, the mobile operator 3 Italia, Alcatel-Lucent (Euronext Paris and NYSE: ALU) and Eutelsat has shown excellent results. The initial results of the trial demonstrated the high reception performances of the new technology for mobile TV on commercial terminals. Once fully deployed, this solution will capture mobile TV signals both from satellite and terrestrial networks.

The trial is being overseen by RAI Technological Strategies Dept. through RAI Research & Innovation Centre, and by 3 Italia, the first operator in the world to offer mobile TV services based on DVB-H technology. Alcatel-Lucent provides the DVB-SH transmission equipment, the network integration and the necessary technical support. Eutelsat has been providing the satellite capacity for content distribution as well as uplink facilities.

This trial in Turin demonstrates the advantages of a multi-layer terrestrial network blending a low-power mobile network and a medium-power broadcast network.

The excellent radio coverage was achieved thanks to the combined radio contributions from the RAI sites and from the 3Italia sites: the former guarantee outdoor and vehicular city coverage, the latter offer indoor coverage in the city center.

The first phase of this trial confirmed the capability of DVB-SH technology to integrate terrestrial broadcast networks with 3G mobile networks, to make available a large number of high-quality mobile TV channels, in various usage conditions.

In a second phase of this trial, after the launch in March 2009 of Eutelsat’s W2A satellite – which will carry an S-band payload managed by Solaris Mobile (a joint venture of Eutelsat and SES Astra) – the full capabilities of DVB-SH-based services by satellite and terrestrial network infrastructure will be demonstrated in a real business situation. A sample panel of users with commercial DVB-SH handsets and in-car devices will become part of the first large scale demonstration of DVB-SH mobile broadcasting in Europe. Furthermore, high and very-high power DVB-SH terrestrial transmission equipment will be added to the network.

Claudio Cappon, General Director of RAI, said: “RAI’s commitment to this trial confirms its dedication to the continuous development of new, advanced content services to subscribers.”

Luigi Rocchi, Technology Strategies director of RAI, underlined the importance of the Public Service role in testing new technologies, in order to develop innovative end user services, to promote the culture of innovation, and to contribute to the development of the country.

Antonella Ambriola, 3 Italia Chief Technical Officer, said: “As leading digital mobile TV operator, 3 Italia provided its expertise in the DVB-SH trial, proving once again to be a company at the cutting edge of innovation and technology”.

Olivier Coste, chairman of Alcatel-Lucent’s mobile broadcast activities said he is very satisfied with the first positive results of the trial, that “clearly confirms the capability of the DVB-SH standard to extend and optimize the quality of service enjoyed by mobile TV viewers in Italy.”

Giuliano Berretta, Eutelsat Communications Chairman and CEO said: “The arrival of Eutelsat’s W2A opens a new era for satellite-delivered mobile services where for the first time in Europe satellite and terrestrial infrastructures will work together to trigger a whole new market for the provision of mobile services for vehicular and personal use.”

About DVB-SH
DVB-SH (Digital Video Broadcasting – Satellite services to Handheld) is an evolution of terrestrial DVB-H. It provides high efficiency for frequency use and allows integration of satellite and terrestrial networks. Thanks to sophisticated encoding and reception techniques, DVB-SH offers excellent radio performances for radio reception in indoor and outdoor environments. The DVB-SH standard was published by the European Telecommunications Standards Institute (ETSI) in March 2008.

About RAI
RAI is the Italian public broadcaster. For more information please visit

About 3 Italia
3 Italia, a Hutchison Whampoa Company, is the first operator in the world launching UMTS as a commercial service in 2003. 3 Italia delivers to its 8.45 million customers a wide range of communication services (voice, video, Internet, mobile TV) as well as mobile entertainment (news, music, information, cinema, sport). In June 2006, 3 Italia launched the first Digital Mobile TV in the world based on DVB-H technology, maintaining its cutting-edge status in 3G mobile technology development by launching in April 2006 the first HSDPA (High Speed Downlink Packet Access) commercial offer in Italy. This, along HSUPA implementation, provides access to mobile broadband with speed rate of up to 7.2 Mbps in download and 1.4 Mbps in upload. In June 2007, 3 Italia launched X-Series and 3 Skypephone: the first being a all-inclusive offer providing 3G mobiles with many Internet applications (IM, email, Web surfing, social networks, e-commerce, VoIP and photosharing); the second being the first mobile phone expressely dedicated to VoIP and designed for the mass market. In June 2008, TV and “free Internet” became the pillar of 3 Italia’s “cross-medial” strategy, designed to offer mobile TV and Internet all in a single object, pocket-sized and personal, combining broadcast TV, thematic channels, TV 2.0, social networking and all the richness of the Internet world.. For more information visit

About Eutelsat Communications
For more information visit

About Alcatel-Lucent
Alcatel-Lucent (Euronext Paris and NYSE: ALU) is the trusted partner of service providers, enterprises and governments worldwide, providing solutions to deliver voice, data and video communication services to end-users. A leader in fixed, mobile and converged broadband networking, IP technologies, applications and services, Alcatel-Lucent leverages the unrivalled technical and scientific expertise of Bell Labs, one of the largest innovation powerhouses in the communications industry. With operations in more than 130 countries and the most experienced global services organization in the industry, Alcatel-Lucent is a local partner with a global reach. Alcatel-Lucent achieved revenues of Euro 16.98 billion in 2008 and is incorporated in France, with executive offices located in Paris. For more information, visit Alcatel-Lucent on the Internet:

Contact the Alcatel-Lucent Press Office: [email protected]

Pierre Perrin-Monlouis
Pierre Perrin-Monlouis
Fondateur de Rente et Patrimoine (cabinet de gestion de patrimoine), Pierre Perrin-Monlouis est un analyste et trader pour compte propre. Il vous fait profiter de son expérience en trading grâce à ses analyses financières et décrypte pour vous les actualités des marchés. Son approche globale des marchés combine à la fois l'analyse technique et l'analyse fondamentale sur l'ensemble des marchés : crypto, forex, actions et matières premières.