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SAP, Nokia and Giesecke & Devrient to establish new global business providing brand protection services

Vienna, Austria – SAP, Nokia and Giesecke & Devrient (G&D) today have announced plans to form a new company, named “Original1,” to deliver unique product authentication and anti-counterfeiting services across the globe. These services will be aimed at protecting companies and consumers in a wide range of industries from product piracy and counterfeiting, thereby maintaining brand values, revenue potentials and profitability of branded goods. Original1 will be headquartered in Frankfurt, Germany, and headed by Claudia Alsdorf, currently vice president of SAP Research. The new company is expected to begin operations before the end of 2009, subject to the approval of the responsible anti-trust authorities. The announcement was made at SAP® TechEd 2009, being held October 27-29 in Vienna, Austria.

“Counterfeiting is a worldwide problem that is increasing and affecting many successful companies in all industries,” said Alsdorf. “Today, more than ever, companies need to combat counterfeiting before it’s too late, when their company livelihood is at stake. Original1 will provide a one-stop shop for companies seeking secure services that protect them from counterfeiting, safeguard the value of their brands, and help them develop a more transparent way of working to become more sustainable.”

Original1’s services will rely on SAP technology and solutions, while Nokia will deliver mobile authentication software to allow businesses to follow a branded product’s entire life cycle, from a factory to the end customer, using mobile devices. G&D’s contribution to Original1 will consist of security solutions for the entire value chain. This comprises user authentication, end-to-end encryption of the information flow and database encryption. The solution covers the complete sales and logistic supply chain by protecting products and related product packaging by tagging them with intelligent, tamper-proof serialized product codes.

“We see a big business opportunity in brand protection services,” said Antti-Jussi Suominen, general manager, Commerce, Corporate Development, Nokia. “Nokia started a mobile phone-based product authentication business program in 2006; this joint venture is a logical step in evolving that business. We will provide Original1 with the mobility expertise and related technology and believe that mobility will bring a totally new paradigm to brand protection.”

“The brand protection system relies on the trust, customer and companies have in it. Giesecke & Devrient is a Partner of trust for government authorities and companies with special security requirements,” said Dr. Kai Grassie, group senior vice president and head of the New Business division, G&D. “This comprises areas like banknote printing and processing, as well as security products and services for the mobile communication, payment and the IT security industry. G&D will contribute its extensive expertise in high-level security technology to Original1.”

About Giesecke & Devrient
Giesecke & Devrient (G&D) is a leading international technology provider headquartered in Munich, Germany. With a headcount of around 10,000 employees, the Group generated sales of EUR 1.7 billion in fiscal 2008. Founded in 1852, G&D is a global market leader and pioneering innovator in banknote and banknote paper production and processing, smart card solutions for telecommunications and electronic payment, and security documents and identification systems. Over 50 subsidiaries and joint ventures across more than 30 countries ensure customer proximity worldwide. For more information, visit our website at: www.gi-de.com.

About Nokia
Nokia is a pioneer in mobile telecommunications and the world’s leading maker of mobile devices. Today, we are connecting people in new and different ways – fusing advanced mobile technology with personalized services to enable people to stay close to what matters to them. We also provide comprehensive digital map information through NAVTEQ; and equipment, solutions and services for communications networks through Nokia Siemens Networks.

About SAP
SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 89,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” For more information, visit www.sap.com.

Pierre Perrin-Monlouis
Pierre Perrin-Monlouis
Fondateur de Rente et Patrimoine (cabinet de gestion de patrimoine), Pierre Perrin-Monlouis est un analyste et trader pour compte propre. Il vous fait profiter de son expérience en trading grâce à ses analyses financières et décrypte pour vous les actualités des marchés. Son approche globale des marchés combine à la fois l'analyse technique et l'analyse fondamentale sur l'ensemble des marchés : crypto, forex, actions et matières premières.
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