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New Operational and Marketing Analytics Solution Helps Enable Operators to More Effectively Monitor, Manage and Monetize Mobile Data Traffic

Mobile World Congress, Barcelona – February 16, 2010 – Openwave Systems Inc. (Nasdaq: OPWV), one of the world’s leading software innovators offering mobile internet mediation solutions, today announced the launch of Openwave Analytics, Data Mediation Edition (DME). Openwave Analytics DME enables operators to gain detailed network and usage related insights across a wide array of operator data sources. The solution also allows operators to seamlessly insert this intelligence into their control points in the network and mobile ecosystem. In addition, the solution is focused on providing the ability to build rich profiles and segments and leverage insights into new revenue streams for operators.

“With the huge ramp in mobile data traffic driven by social networking, mobile Internet browsing, and video services, many operators around the world are experiencing major network congestion issues—challenges that aren’t expected to disappear with HSPA+ and LTE network upgrades,” said Susan Welsh de Grimaldo, director of Strategy Analytics Mobile Broadband Opportunities (MBO) service. “One of the most immediate solutions operators need to deploy is in-network mobile analytics to gain real-time visibility into traffic usage patterns. Solutions such as Openwave Analytics, DME, position operators not only to optimize their networks for the continuing surge in mobile broadband use but also to leverage usage insight to create new revenue streams and a more compelling and customized user experience.”

Openwave Analytics, DME is a feature-rich, predictive solution fueled by real-time analytics that provides early identification of mobile data trends that enable operators to make timely decisions to avoid bandwidth problems while targeting business driving opportunities. Analytics, DME mediates among all different ecosystem elements, enabling the enhancement of every mode of IP traffic including mobile internet, messaging, video and social networking. The result provides operators with a 360-degree view of their network, devices and services, and enables operators to proactively optimize network resources, quickly launch smart mobile services, and provide a contextually relevant user experience.

This latest Analytics solution from Openwave includes full capabilities for business analysts working with mobile data, while enabling executives with concise and visually informative dashboards that can help operators to monitor, manage and monetize the mobile internet.

Monitor
• Operational dashboard that concisely presents key performance indicators in a manner that can be easily utilized by network operations staff
• Marketing dashboard that visualizes and presents key business performance indicators in a format for marketing executives
• On-demand reports for subscriber segments, on/off deck portal analysis, repeat visit analysis, and many more reports.

Manage
• Capabilities to monitor and analyze video data to help with bandwidth optimization.
• Market leading GUI to classify and manage categories of URLs
• Access to transaction level and flexibly sessionized data that facilitates ad hoc exploration of metrics and navigation paths

Monetize
• Ability to integrate analytics with network control points through read/write API layer (e.g. making profiles available to other applications)
• Accurate mobile audience metrics that provide strong leverage in forming advertising partnerships.

“Operators cannot effectively manage and monetize their traffic without a clear picture of what is happening on their networks,” said Anurag Patnaik, director of product management for analytics, Openwave. “At present, mobile data analytics tools are used primarily to help operators understand their customers and to better manage data traffic. Openwave is helping to provide a way for operators to integrate segmented data that can be used as a powerful targeting tool for mobile advertising, mCommerce, sponsorships, etc. Openwave Analytics, DME provides a comprehensive solution that helps enable operators traverse both operational and marketing needs by monitoring data network traffic and usage behavior, tracking emerging trends and acting on network capacity and bandwidth insights to keep the network running efficiently in addition to uncovering usage behavior insights that can help facilitate new revenue opportunities.”

The Openwave Analytics, DME solution is expected to be generally available through Openwave in the second quarter of calendar year 2010.

About Openwave
Openwave Systems Inc. (Nasdaq: OPWV) is a global software innovator delivering context-aware mediation and messaging solutions that enable communication service providers and the broader ecosystem to create and deliver smarter services.

Building on its mobile data heritage, Openwave mobilizes the Internet with predictive solutions fueled by real-time analytics that mediate among all different ecosystem elements, permitting the enhancement of every mode of IP traffic. The result can provide customers with a 360-degree view of their network, devices and services, and enables them to proactively optimize network resources, quickly launch smart mobile services, and provide a contextually relevant user experience.

Openwave is a global company with a blue chip customer base spanning North America, Latin America, Australia and New Zealand, Asia, Africa, Europe, and the Middle East. Openwave is headquartered in Redwood City, California. For more information please visit www.openwave.com.

Forward Looking Statement
This press release contains statements regarding Openwave Systems’ expectations of the benefits of Openwave® Analytics, Data Mediation Edition, as well as the expected timing of the release of Openwave® Analytics, Data Mediation Edition. Actual timing of release and performance of Openwave® Analytics, Data Mediation Edition could differ materially as a result of unanticipated factors and events, including that Openwave Systems could face difficulties in launching Openwave® Analytics, Data Mediation Edition, or Openwave® Analytics, Data Mediation Edition may not function as expected with various operators, due to technical or other unforeseen reasons. Further risks inherent in Openwave Systems’ business are detailed in the section entitled “Risk Factors” in Openwave Systems’ Quarterly Report on Form 10-Q for the quarter ended December 31, 2009 (filed February 5, 2010 with the Securities and Exchange Commission).

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Openwave and the Openwave logo are trademarks of Openwave Systems Inc. All other trademarks are the properties of their respective owners.

For further information:
Paula Holland
Openwave Systems Inc.
[email protected]
650-480-5640

Pierre Perrin-Monlouis
Pierre Perrin-Monlouis
Fondateur de Rente et Patrimoine (cabinet de gestion de patrimoine), Pierre Perrin-Monlouis est un analyste et trader pour compte propre. Il vous fait profiter de son expérience en trading grâce à ses analyses financières et décrypte pour vous les actualités des marchés. Son approche globale des marchés combine à la fois l'analyse technique et l'analyse fondamentale sur l'ensemble des marchés : crypto, forex, actions et matières premières.
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